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Marketplace Startup Estonia
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Market-Leading Secondary Ticket Marketplace — 3.1M Users, $3.1M TTM Rev, $1M Profit

P&L Documents (1)Supporting files (2)
Asking Price
$12.3M
Multiples
10.2x profit 3.3x revenue
Annual Growth Rate
+10%
TTM Revenue
$3.7M
Profit
$1.2M
Last Month's Revenue
$395.8k
Profit
$134.1k

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Marketplace startup Estonia

Market-Leading Secondary Ticket Marketplace — 3.1M Users, $3.1M TTM Rev, $1M Profit

This profitable 8-year-old secondary ticket marketplace connects fans with tickets for sports, concerts, and live shows. A trusted Guaranteed Ticket system releases seller funds only after the event, boosting buyer confidence. The platform is scalable, multi-language, multi-currency, and mobile-first. Leader in its home market and expanding across Europe, it serves 3.1M+ active users and ~16M annual page views. A 25–30% commission and ~$250 average order power strong margins with a lean team of 10. Key Highlights ✅ TTM revenue ~$3.03M; TTM profit ~$0.97M; ARR ~$2.58M ✅ 30% primary sales, 70% sold-out resale ✅ Dynamic seat maps and smart UX lift conversion ✅ Multi-language, multi-currency; ready for EU, US, Asia expansion ✅ Affiliate channel with real-time inventory links ✅ Low overhead; processes built to scale without big headcount ✅ High trust, repeat demand across major events ✅ Upside: corporate/VIP services and official partnerships ✅ Smooth handover and transition support included
Asking Price
$12.3M
Multiples
10.2x profit 3.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking valuation of $12.25M is supported by: Strong profitability with EBITDA margins over 30%. Lean, bootstrapped operations with high scalability. Market leadership in a top-4 European ticketing market. Direct comparables such as StubHub (acquired by Viagogo for $4.5B in 2020), which highlight sector multiples and strategic value
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $3.7M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $1.2M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $395.8k last month gross revenue
Last Months Profit
Total net profit last month.
 $134.1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$2.6M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2017
Team Size
Small (2-20)
Business Model
  • Peer-to-peer
The company operates as a peer-to-peer secondary ticket marketplace, supported by affiliate and corporate channels. Revenue Model – Transaction commissions of 25–30% per order. Average Basket Size – ~$250 per order. Sales Mix – 30% primary sales, 70% sold-out inventory resale. Customer Segments – Individual buyers and sellers, event organizers, and corporate clients. Affiliate Program – Partners integrate real-time ticket inventory via embedded links and earn commissions
Tech Stack
  • Wordpress
Proprietary Marketplace Platform – Fully developed in-house with over 20 years of cumulative IT expertise. Multi-Language & Multi-Currency Support – Optimized for global reach across devices. Dynamic Seat Maps & Smart UX – Enhances the buyer experience and conversion rates. Guaranteed Ticket System – Ensures buyer protection by only releasing seller payments after event completion
Growth Opportunities
  • Expand to new markets
  • Improve conversion rates
  • Increase pricing
European Expansion – Scale from market leadership in one of Europe’s largest ticketing markets to EU-wide coverage. U.S. & Asia Market Entry – Platform is already global-ready; expansion is a natural next step. Corporate & VIP Services – Direct partnerships with companies and event organizers for high-margin ticket sales. Official Partnerships – Secure primary and secondary ticketing agreements to increase supply and exclusivity
Competitors
  • StubHUb
  • Viagogo
  • Seatgeek
  • TicketSwap
Key Assets
  • Intellectual property
  • Domain
  • Brand
Acquisition details
Selling Reasoning
  • Other
The founder seeks a full exit to transition ownership to a buyer capable of scaling the platform across Europe and into global markets. A smooth handover period will be provided to ensure continuity of operations
Financing
  • Bootstrapped

Seller details

Startup details

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