DTC sleep accessory brand with recurring subscriptions and 67% returning customers

A trademarked direct-to-consumer ecommerce brand offering hypoallergenic mouth tape and nasal strips designed for comfortable nighttime use. The Shopify-based business generates revenue through a combination of one-time purchases and recurring subscriptions, with an established customer base and streamlined operations requiring only a few hours per week. Potential expansion channels include paid acquisition, SEO, retail and affiliate partnerships, new geographic markets, and additional sleep-focused products. Key Highlights ✅ Trademarked direct-to-consumer brand selling mouth tape and nasal strips ✅ Hypoallergenic products designed for comfortable nighttime use ✅ Revenue model combines one-time purchases with recurring subscriptions ✅ 43 active subscriptions and a reported 67% returning-customer rate ✅ Streamlined operations require only a few hours of owner involvement per week ✅ Growth opportunities include paid acquisition, SEO, partnerships, new markets, and product expansion