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Content Startup India
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Marketing media unit with over 2M monthly impressions via newsletter, Instagram, and Google Search

P&L Documents (1)Supporting files (13)
Asking Price
$60k
Multiples
1.7x profit 0.9x revenue
Annual Growth Rate
+30%
TTM Revenue
$67.7k
Profit
$34.8k
Last Month's Revenue
$3.5k
Profit
$1.3k

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India

Marketing media unit with over 2M monthly impressions via newsletter, Instagram, and Google Search

A thriving multi-channel platform delivering in-depth case studies and marketing insights to a highly engaged audience across email, social media, and search. ✅ Growing Newsletter Audience – 65,000+ subscribers with a 33% open rate and 2% click-through rate ✅ Strong Reader Engagement – 71% positive response rate, demonstrating high-value content ✅ Expansive Social Media Reach – Instagram account with 60,000 followers, reaching 1.2 million accounts monthly ✅ SEO-Optimized Content Library – 210+ posts generating 1 million monthly impressions and 15,000-20,000 clicks ✅ Multi-Channel Growth Potential – A well-positioned platform with opportunities for expansion, monetization, and brand partnerships
Asking Price
$60k
Multiples
1.7x profit 0.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
We generate 2.2M+ impressions monthly: 250k+ via newsletter, 1.2M on Instagram, and ~1M from Google Search. At $80k annual revenue, our foundation is set for exponential growth. With the right product or ad sales team, scaling to $15-20k/month is easily achievable. Send a signed NDA to access detailed P&L statements and an Overview Deck with KPIs and key assets. We’re well-positioned to entertain offers and move swiftly.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$67.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$34.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3.5k last month gross revenue
Last Months Profit
Total net profit last month.
$1.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$80k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+30% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
October 2023
Team Size
Small (2-20)
Business Model
  • Advertising
We acquire 78% of subscribers through Meta Ads. 22% come through organic. We earn revenue by advertising and recommending other newsletters (Beehiiv Boosts). We generally charge 200-300$ per ad insertion in one of the emails.
Tech Stack
  • Beehiiv
Growth Opportunities
  • Hire a sales team
  • New product features
  • Social media marketing
  • Increase digital marketing
The ideal buyer would be someone with a product or course for Marketing Managers who can directly plug their course/product into the emails. We would have invested in building info products and courses for Marketers to monetize this platform further. We would have also built some AI tools for Marketers and plugged them into our emails. We also get a lot of inbound interest in paid collaboration for Instagram Channel, we should have setup a sales person to milk that channel. To grow our reader base, we would have invested more efforts in scaling our Instagram and optimizing SEO.
Competitors
  • Stacked Marketer
  • Growth Notes
  • The Mention Memo
  • MarketingMax's Growth Hacks Weekly
Key Assets
  • Marketing materials
  • Website
  • Domain
  • Social media accounts
  • Brand
  • Customers
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lack of time
Financing
  • Bootstrapped

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