Modern do-it-yourself kits that empower folks to create and customize trending goodies

Create and personalize your own unique gifts with our DIY kits, offering a blend of creativity and self-care. These kits, perfect for thoughtful gifting or enjoying personal creative time, include popular options like candle making and necklace crafting. Available online through platforms like Shopify and Etsy, our kits draw customers through organic traffic from our blog and social media. Additionally, our business has found notable success in the retail sector as well.

Asking Price

$25k

Multiples

Asking Price Reasoning

Price includes all branding assets, social media profiles, website and email list which have all been grown and nurtured over the last 5 years! Currently there is no inventory but instructions+ supplier list and detail COGS break downs will be provided. The price is low/ negotiable as there would need to be additional funds invested for inventory. Hoping to find a passionate buyer who wants to scale this unique + popular existing brand!

$90.9k last 12 months gross revenue

$9.9k last 12 months net profit

$0 last month gross revenue

$0 last month net profit

-

+21% Annual Growth Rate

1,000-5,000 Customers

- SKUs

- Total Value of Inventory

Date Founded

November 2018

Team Size

Just me (1)

Business Model

Direct-to-consumer sales via Shopify and Etsy, with traffic coming from socials, hits to our blog and word of mouth:) Retail sales via online platforms such as FAIRE and BULLETIN. With a growing email list (500+) and popular etsy shop (1000+ sales), we also rely on viral marketing with two viral videos under our belt- currently no ad spend. Some sales also come from consumer shows such as One Of A Kind

Tech Stack

Shopify

Growth Opportunities

Improve conversion rates
Increase digital marketing
Social media marketing
Increase content marketing
Focus on SEO

Growing our retail sales to expand into major retailers (indigo etc). Targeting corporate customers with virtual workshops/videos that go along with our user friendly kits. Expanding our product mix to include most-googled DIYs: AirDry Clay Kit, Paint By Numbers. We grew to$90k in revenue with zero ad spend, so investing in ads would be a growth opportunity if pricing was adjusted.

Competitors

Deserres
Sculpd

Key Assets

Codebase and IP
Brand
Marketing materials
Customers
Website
Social media accounts
Domain

Selling Reasoning

After many years of startup life, I have decided to return to the stability of full-time employment in my trained field of expertise- Design! This is where my strengths lie, and combined with my age- I am hoping to start a family soon which will impact my ability to grow and scale my first baby- this business! I did not have the skills to scale MTU as I would have liked, as I am risk averse and am unlikely to invest the cash for inventory/ ad spend upfront required to go after major retailers and scale the D2C sales.

Financing

Bootstrapped.

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Modern do-it-yourself kits that empower folks to create and customize trending goodies

Seller details

Startup details

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