A Built, Launch-Ready Recovery Platform With AI at Its Core

Core Model: Freemium B2C Subscription (D2C) • Free Tier: Limited 3-day sample curriculum, Relapse Prevention Plan remains unlocked, and capped AI Coach usage • Premium: $13.99/month or $99/year via Stripe, unlocking the full Recovery University curriculum, AI Coach, AI Avatar, Life Blueprint, Wellness Center, and Community • Free Trial: 3-day free trial upon signup before the first subscription charge Revenue Streams — Built & Stripe-Integrated 1. Recurring Premium Subscriptions — Monthly and annual plans represent the primary intended revenue stream 2. AI Credit Top-Ups — $5.99 for 30 AI Avatar minutes and $2.99 for 150 AI Coach messages, providing usage-based revenue in addition to subscriptions 3. Gift Premium Access — $13.99 one-time purchase allowing a customer to gift premium access to another person, creating a family/friend acquisition channel 4. Referral Credits — $15 credit for the referrer and $10 discount for the referred user, funded from the referred user’s first purchase; built as a viral acquisition loop but not yet activated at scale Secondary Growth Model: B2B / Enterprise • Organization + Cohort infrastructure includes seat limits, counselor roles, and organization dashboards • Provides the technical foundation for future per-seat or per-cohort licensing to treatment centers, sober living homes, outpatient programs, and other recovery organizations • B2B pricing, contracts, and sales operations have not yet been established Curriculum Progression • The Foundation → Transformation → University progression tracks curriculum depth and engagement separately from the free/premium paywall • Designed as a retention and engagement mechanic rather than a separate pricing tier Current Business State • Business model and monetization infrastructure are built and technically functional end-to-end • Stripe subscription, gift, AI credit, and billing infrastructure is implemented • $0 realized revenue to date — no converted subscriptions, gift purchases, AI top-ups, or referral purchases have been recorded

B2B / Enterprise Expansion The existing Organization + Cohort data model includes counselor roles, seat limits, and organization dashboards. The technical foundation for selling to treatment centers, sober living homes, outpatient programs, and other recovery organizations is already built but has not yet been commercially activated. This creates a potential higher-ACV B2B revenue channel beyond D2C subscriptions. Content-Led Acquisition The companion WordPress blog at recoversober.online provides an existing SEO/content funnel into the platform. A buyer can scale targeted recovery content to build organic traffic and user acquisition while reducing reliance on paid advertising. Track-Specific Customer Acquisition 15+ personalized recovery tracks—including opioids, alcohol, gambling, nicotine, and family support—are integrated into onboarding and course personalization. This creates an opportunity for highly targeted marketing campaigns around specific recovery needs rather than relying on one broad consumer message. Referral Program Activation The referral credit system is already built and integrated with Stripe but has not yet been meaningfully utilized. A buyer with an existing audience, community, or affiliate network could activate referral-driven acquisition with minimal additional engineering. AI Credit Monetization The metered AI Coach/Avatar system creates an additional monetization layer through AI credit packs. This provides an opportunity to generate usage-based revenue on top of subscription MRR without requiring a separate product. Partnership & Institutional Expansion The platform has potential for partnerships with treatment centers, recovery organizations, telehealth providers, and other behavioral-health businesses. Insurance reimbursement could represent a longer-term opportunity, although these would require new business development and are not represented as existing revenue or built integrations. Gift & Family Acquisition Channel The existing Gift Premium Access Stripe flow allows a family member to purchase premium access for someone else. This creates a unique acquisition angle for the recovery category and can be marketed directly toward families, friends, and support networks. The functionality is built but currently underutilized. Recover Sober has significant growth potential through both D2C and B2B expansion. The core platform and monetization infrastructure are already built, including AI-powered recovery support, personalized recovery tracks, Stripe subscriptions, referral functionality, gift premium access, organizational/cohort architecture, and an SEO content funnel. The primary opportunity for an acquirer is to scale customer acquisition, activate existing monetization channels, pursue B2B partnerships, expand marketing, and turn the platform’s existing infrastructure into recurring revenue.