Free SaaS valuation
Content Startup United States
Information is unavailable

Blending, Smoothie, Lifestyle Content - Affiliate, Product, Ad Rev

Supporting files (1)
Asking Price
$150k
Multiples
3.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$52.9k
Profit
$41.5k
Last Month's Revenue
$4.4k
Profit
$3.5k

Sign up to request access to this startup

Chat with the founder and access exclusive data unavailable to the public.

Learn more and join →
United States

Blending, Smoothie, Lifestyle Content - Affiliate, Product, Ad Rev

For sale is a niche wellness and lifestyle brand offering hundreds of clean-eating blender recipes, detailed product reviews, and structured programs. With a focus on authenticity and community, the company has built a loyal following through practical wellness tips, challenges, and expert guidance—establishing itself as a trusted hub with a diversified revenue model across affiliate sales, products, and ads. Revenue comes from detox challenges, coaching packages, eBook bundles, affiliate-linked blender sales (e.g., Vitamix, Blendtec), and sponsored content, creating resilience and multiple growth levers. For a strategic buyer, this is a purpose-driven platform with measurable reach, diversified income streams, and a health-conscious audience. The acquisition offers the opportunity to scale proven systems and transform authentic storytelling and engagement into a broader, higher-margin wellness ecosystem.
Asking Price
$150k
Multiples
3.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.8x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced based on industry-standard multiples, reflecting current market value and business performance.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$52.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$41.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$4.4k last month gross revenue
Last Months Profit
Total net profit last month.
$3.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Company overview
Date Founded
January 2013
Team Size
Small (2-20)
Business Model
  • Advertising
  • Ecommerce
  • Content
Tech Stack
  • Wordpress
  • Schema Pro
  • Astra Pro
  • ThriveCart
  • Thrive
  • Yoast SEO Premium
  • AAWP
  • AdRotate Professiona
  • Embed Plus for YouTube
  • Sucuri Security
  • WP Recipe Maker
  • WP Rocket
Growth Opportunities
  • Focus on SEO
  • Increase digital marketing
  • Social media marketing
  • Expand to new markets
Competitors
  • Other similar content
Key Assets
  • Domain
  • Intellectual property
  • Website
  • Social media accounts
  • Marketing materials
  • Brand
  • socia
Acquisition details
Selling Reasoning
  • Lack of time
  • Other
I launched Blender Babes in 2013 and quickly built it into a well‑known brand in the blender and healthy recipe niche, generating over $330,000 in affiliate revenue in its first year. Over time, increased competition, changes in Google search rankings, and my own limited availability—especially after becoming a parent—meant I could no longer dedicate the time and specialized marketing expertise.
Financing
  • Bootstrapped

Get more with Platinum

Unlock exclusive advantages for startup buyers.

Upgrade to Platinum   →
Unlock Private Data
Get access to private financials, pitch decks, data rooms, and more.

Direct Founder Access
Chat directly with the founder, ask questions, and negotiate terms.

Buyer Concierge
Join office hours to get personalized support during live sessions.
Learn more
Upgrade to Platinum to request access to this startupChat with the founder and access exclusive data unavailable to the public.
Upgrade to access