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SaaS Startup United Kingdom
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Smart macro tracker that helps people understand what they eat and unlock hidden eating patterns

Supporting files (1)
Asking Price
$6.5k
Multiples
7.2x profit 6.8x revenue
Annual Growth Rate
+0%
TTM Revenue
$960
Profit
$900
Last Month's Revenue
$325
Profit
$321

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United Kingdom

Smart macro tracker that helps people understand what they eat and unlock hidden eating patterns

If you’ve ever wondered, “Am I actually eating right?” this simple tracking companion is designed for you, helping you understand what you eat without the hassle of manual logging by letting you scan your meals, track your macros, and spot patterns that shape your eating habits and support your fitness goals. Key Highlights ✅ Built for people who want to track food and calories without manual logging ✅ Lets you scan meals to quickly capture what you eat ✅ Tracks macros so you can understand your nutrition balance ✅ Helps you spot patterns in your eating habits over time ✅ Supports your fitness and health goals with clearer food awareness
Asking Price
$6.5k
Multiples
7.2x profit 6.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Traffic estimated value is over $9,000 according to Ubersuggest. This means that our site is ranked for keywords with a "transactional" search intent, and that's according to what the advertisers are currently paying CPC (Cost Per Click) to get ranked on these exact keywords. The domain name has a domain rating of 32 according to Ahrefs, with over 2,800 backlinks. It's also TikTok viral-friendly (WTF). Search traffic has been growing vertically - Over 600K impressions and 33K clicks from Google.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$960 last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$900 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$325 last month gross revenue
Last Months Profit
Total net profit last month.
$321 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
10-50 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1.9k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
December 2025
Team Size
Just me (1)
Business Model
  • Subscription
  • Direct-to-consumers (DTC)
  • SaaS (Software as a Service)
Tech Stack
  • Stripe
  • Google Cloud
  • Supabase
  • Next.Js
  • Gemini API
  • Chartmogul
  • Microsoft Clarity
  • Google Search Console
  • Google Analytics
Growth Opportunities
  • Expand to new markets
  • Increase content marketing
  • New product features
  • Improve conversion rates
  • Increase digital marketing
  • Focus on SEO
  • Social media marketing
Competitors
  • Cal ai
  • snap calorie
  • calorie mama
Key Assets
  • Website
  • Copyright
  • Mobile application
  • Intellectual property
  • Domain
  • Customers
  • Codebase
  • Brand
  • Trademarks
  • Trade names
Acquisition details
Selling Reasoning
  • Business challenges
  • Starting a new venture
Building, scaling, and exiting online businesses is one of the many things that I've been doing online. I'm working on a huge B2B project on a much bigger scale. You can view my full portfolio at odehahwal.com
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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