SaaS startup
United Kingdom
Smart macro tracker that helps people understand what they eat and unlock hidden eating patterns
Asking Price
$6.5k
Multiples
7.2x profit 6.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$960
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$900
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$325
last month gross revenue
Last Months Profit
Total net profit last month.
$321
last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
10-50
Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1.9k
ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0%
Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable
Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
December 2025
Team Size
Just me (1)
Business Model
- Subscription
- Direct-to-consumers (DTC)
- SaaS (Software as a Service)
Tech Stack
- Stripe
- Google Cloud
- Supabase
- Next.Js
- Gemini API
- Chartmogul
- Microsoft Clarity
- Google Search Console
- Google Analytics
Growth Opportunities
- Expand to new markets
- Increase content marketing
- New product features
- Improve conversion rates
- Increase digital marketing
- Focus on SEO
- Social media marketing
Competitors
- Cal ai
- snap calorie
- calorie mama
Key Assets
- Website
- Copyright
- Mobile application
- Intellectual property
- Domain
- Customers
- Codebase
- Brand
- Trademarks
- Trade names
Acquisition details
Selling Reasoning
- Business challenges
- Starting a new venture
Financing
- Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.