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Ecommerce Startup United States
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Supports daily heart-health routines with high-flavanol cacao and complementary supplements

P&L Documents (1)
Asking Price
$250k
Multiples
3.0x profit
The asking price divided by TTM net profit.
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0.3x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+1%
TTM Revenue
$836.2k
Profit
$82.5k
Last Month's Revenue
$32.4k
Profit
$9.1k

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United States

Supports daily heart-health routines with high-flavanol cacao and complementary supplements

This subscription-led DTC supplement business offers high-flavanol ceremonial cacao, nattokinase, and aged garlic extract through a Shopify storefront. Launched in September 2025, it serves health-conscious adults aged 45+ through a lean, outsourced U.S. operation. Driven by Meta advertising and recurring subscriptions, the business has established a repeat-customer base and transferable marketing assets. Key Highlights ✅ $836K TTM revenue; $82K TTM EBITDA ✅ Approximately 4,800 customers; 51% repeat-purchase rate ✅ Subscription-led model with $33K monthly recurring revenue in September 2026 ✅ 33 listings across three core products ✅ Lean remote team; approximately 4 hours of owner involvement weekly ✅ 1,000+ advertising creatives, landing pages, and advertorials ✅ Growth opportunities across paid media, Amazon, SEO, retention, and product expansion ✅ 100% asset sale; inventory available at cost
Asking Price
$250k
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $250K asking price represents approximately 3.03x TTM EBITDA of $82.5K on $836K in revenue, with a 9.9% EBITDA margin. The valuation reflects a 4,800-customer base, 51% repeat-purchase rate, established subscription revenue, and transferable marketing assets. Paused advertising, customer acquisition requirements, and channel concentration are reflected in the pricing, while existing infrastructure offers a foundation for future growth.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$836.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$82.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$32.4k last month gross revenue
Last Months Profit
Total net profit last month.
$9.1k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
33 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
September 2025
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Ecommerce
Tech Stack
  • Shopify
Growth Opportunities
  • New product features
  • Social media marketing
  • Expand to new markets
  • Increase digital marketing
Competitors
  • Maïa Ceremonial Cacao
  • CocoaVia
  • Cacao Bliss
Key Assets
  • Shopify storefront and associated website assets
  • Domain and transferable brand assets
  • Customer database
  • Transferable social media and advertising assets
  • Supplier and contract manufacturing relationships
  • SOP's
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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