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SaaS Startup New Zealand
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Profitable AI Design App for Tattoo Fans with 1M+ Creations and 530K+ Signups

P&L Documents (1)Supporting files (1)
Asking Price
$110k
Multiples
3.1x profit
The asking price divided by TTM net profit.
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2.0x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
-28%
TTM Revenue
$54k
Profit
$35k
Last Month's Revenue
$3.1k
Profit
$4.5k

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New Zealand

Profitable AI Design App for Tattoo Fans with 1M+ Creations and 530K+ Signups

This profitable AI SaaS helps tattoo enthusiasts generate personalised tattoo design concepts from text prompts in seconds, supporting 18+ artist styles and having produced 1M+ designs for 530K+ registered signups, while running largely on autopilot. Operating at a 74% net margin with $59/month infrastructure and no employees; it generated $52K+ in trailing 12-month revenue driven by organic search, with 740K annual visitors growing 5.6% YoY, Top 3 rankings for the primary category keyword on a DR46 domain supported by 2,800+ referring domains maintained for 3+ years. The is a distribution-led acquisition with validated Google Ads efficiency at a 2.5:1 LTV:CAC and an untapped 532K email list, with revenue down ~25% from its peak due to reduced founder focus—creating a clear opportunity to regain momentum through email automation, scaled paid ads, and social media marketing, alongside a modern JavaScript stack, high-quality AI image models, a premium domain, and 60 days of transition support. Key Highlights ✅ AI SaaS that generates custom tattoo design concepts from text prompts in seconds ✅ 18+ fine-tuned styles, 1M+ designs generated, and 530K+ registered signups ✅ 74% net margins with $59/month infrastructure and no employees ✅ $52K+ trailing 12-month revenue supported by strong organic search performance ✅ DR46 domain with 2,800+ referring domains and Top 3 rankings held for 3+ years ✅ 740K annual visitors with 5.6% YoY growth ✅ Validated paid acquisition with a 2.5:1 LTV:CAC via Google Ads ✅ Untapped 532K email list with upside through automation and lifecycle marketing ✅ Revenue down ~25% from peak due to reduced founder focus, creating a recovery and growth opportunity ✅ Modern JavaScript stack, premium domain, and 60-day transition support included
Asking Price
$110k
Multiples
3.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$130K reflects 3.9x TTM net profit ($33.5K) for a business with improving margins (42%→85% over 12 months), a DR46 domain with 2,800+ referring domains worth $50-80K+, and 740K annual visitors growing 5.6% YoY on minimal spend. The 532K email list has never been marketed to, and Google Ads is validated at 2.5:1 LTV:CAC but budget-limited.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$54k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$35k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$3.1k last month gross revenue
Last Months Profit
Total net profit last month.
$4.5k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$114.7k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-28% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ upwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
August 2022
Team Size
Just me (1)
Business Model
  • Business-to-consumer (B2C)
  • Subscription
Tech Stack
  • Node.js
  • MongoDB
  • Cloudflare
  • JavaScript
  • Nuxt
  • TailwindCSS
Growth Opportunities
  • Increase content marketing
  • New product features
  • Focus on SEO
  • Social media marketing
  • Improve conversion rates
Competitors
  • BlackinkAI
  • Imagine Art
Key Assets
  • Domain
  • Brand
  • Website
  • Codebase
  • Customers
  • Social media accounts
  • Email list
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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