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SaaS Startup United Kingdom
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SaaS platform for verifying green claims, ensuring compliance, building trust, and driving sales

P&L Documents (1)
Asking Price
$59k
Multiples
1.4x profit
The asking price divided by TTM net profit.
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0.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+2%
TTM Revenue
$69.3k
Profit
$41.3k
Last Month's Revenue
$5.1k
Profit
$4.4k

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United Kingdom

SaaS platform for verifying green claims, ensuring compliance, building trust, and driving sales

A pioneering platform dedicated to helping businesses verify and communicate their sustainability claims with credibility and transparency. Our mission is to combat greenwashing and support companies on their sustainability journey by providing third-party verification through a custom-built SaaS platform. We offer a holistic approach to sustainability verification applicable to products, services, events, experiences, and travel brands. We have developed industry-leading standards and clear ecolabels to enable brands to gain consumer trust and increase their market appeal. Our website, iOS, and Android apps promote verified brands. With over 10,000 users, our app is rated the UK’s No.1 app for sustainable shopping. We have developed partnerships with leading sustainability and industry experts. We also have a co-branded product partnership and integrations with a leading online reviews provider. Our high-profile clients include Kuoni, UK Radiators, Explore and Exercise.co.uk.
Asking Price
$59k
Multiples
1.4x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on comparable sales on acquire.com, our platform is positioned in a growing industry with broad appeal, established partnerships, and significant potential for expansion into the European and US markets. But we’re open to offers!
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$69.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$41.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$5.1k last month gross revenue
Last Months Profit
Total net profit last month.
$4.4k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$69k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+2% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
March 2021
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Ecommerce
  • Business-to-consumer (B2C)
  • Multi-sided platform
  • Advertising
  • Direct-to-consumers (DTC)
  • Ecosystem
  • On-Demand
  • Agency-based
  • Dropshipping
  • Peer-to-peer
  • Open-Source
  • Licensing
  • Freemium
  • Subscription
  • Services
We have three core streams of revenue: 1. Direct revenue generated by monthly/annual subscriptions (approximately 60% of total revenue) 2. Partnership revenue generated by leading reviews platform (approximately 30% of total revenue) 3. Upsells (10%) Our subscription is tiered depending on the annual revenue of the client as follows: Under £100,000 revenue: £195 setup fee, £49/month or £490/year - 67% selection £100,000 - £249,999 revenue: £195 setup fee, £69/month or £690/year - 1% selection £250,000 - £999,999 revenue: £195 setup fee, £99/month or £990/year - 16% selection £1,000,000 - £4,999,999 revenue: £195 setup fee, £159/month or £1,590/year - 0% selection £5,000,000 - £9,999,999 revenue: £195 setup fee, £219/month or £2,190/year - 5% selection £10,000,000 - £49,999,999 revenue: £195 setup fee, £499/month or £4,990/year - 6% selection £50,000,000 - £249,999,999 revenue: £195 setup fee, £699/month or £6,990/year 1% selection £250,000,000+: £195 setup fee, Contact us - 4% selection
Tech Stack
  • Node.js
  • React Native
  • React
  • Firebase
  • Google Cloud
  • Stripe
  • TypeScript
  • Serverless
  • NextJS
Growth Opportunities
  • Increase digital marketing
  • Social media marketing
  • New product features
  • Expand to new markets
We believe there are 4 high potential growth opportunities for the new owner. Digital marketing To date, the business has grown significantly with minimal marketing spend (almost zero in past 12 months), which presents a major untapped opportunity. The sustainability sector is booming, and there's substantial room to scale through targeted digital ads on platforms like LinkedIn, Google, etc. By developing an optimised digital marketing strategy, leveraging SEO, content marketing, and paid advertising, you can significantly expand our reach and attract more businesses that are eager to strengthen their sustainability strategies. Current and new strategic partnerships: Our existing partnership with Feefo (https://business.feefo.com/) has proven to be a powerful growth engine, contributing nearly 50% of our monthly revenues without any marketing expenditure or resource allocation. This partnership taps into a network of 4,000+ B2B clients, and there is significant potential to further nurture and deepen this relationship, unlocking even more value. Additionally, replicating this model by establishing new commercial partnerships with other aligned companies can provide a scalable distribution channel for the product, allowing a new buyer to reach more businesses organically and efficiently. Upsells / new services With an already engaged audience of businesses focused on sustainability, there is a prime opportunity to upsell additional ESG services. Our existing clients are highly responsive to new opportunities that can enhance their sustainability strategies. For example, a pilot program offering a carbon measurement solution for several months generated several thousand dollars in additional revenue monthly until it was rolled back. Expanding this line of ESG offerings could provide multiple revenue streams and increase customer lifetime value by providing a more comprehensive suite of services that align with their evolving needs. International expansion There is significant growth potential in expanding our marketing efforts beyond the UK market, as our platform is highly applicable to businesses globally. So far, we've only tapped into the UK market, which means there is a untapped international audience that could benefit from our sustainability verification platform. By entering new markets, the buyer can leverage targeted digital marketing strategies to reach a broader audience.
Competitors
  • Provenance
  • B Corp
  • Dayrize
Key Assets
  • Trademarks
  • Brand
  • Social media accounts
  • Mobile application
  • Marketing materials
  • Customers
  • Copyright
  • Intellectual property
  • Trade names
  • Website
  • Codebase
  • Domain
  • Patents
  • Inventory
Acquisition details
Selling Reasoning
  • Lifestyle change
Financing
  • Angel investment

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