Agency startup
Australia
High-margin cybersecurity content agency with 77% recurring revenue, 67% margins and proprietary AI
Asking Price
$1.6M
Multiples
3.9x profit
The asking price divided by TTM net profit.Learn more about multiples
2.7x revenue
The asking price divided by TTM gross revenue.Learn more about multiples
Asking Price Reasoning
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$603.4k
last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$410.2k
last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$43.3k
last month gross revenue
Last Months Profit
Total net profit last month.
$36.7k
last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50
Active Clients
Avg Contract Value
The average revenue value of a client contract.
-
Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
-
Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+19%
Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
-
Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
-
Top Client Concentration
Company overview
Date Founded
May 2020
Team Size
Small (2-20)
Business Model
- Business-to-business (B2B)
- Subscription
- Services
- Agency-based
Tech Stack
- Cloudflare
- Laravel
Growth Opportunities
- Improve conversion rates
- Expand to new markets
- Increase content marketing
- Increase pricing
- Focus on SEO
- Increase digital marketing
- Hire a sales team
Competitors
- Cybertheory.io
- Cyberou.com
- Beacondigitalmarketing.com
- Zcybersecurity.com
Key Assets
- Website
- Brand
- Marketing materials
- Customers
- Social media accounts
- Domain
- Other
- Codebase and IP
- Google workspace access
- Ongoing clients
- Contractor list
- Website
- Social media accounts
- Branding assets
Acquisition details
Selling Reasoning
- Lifestyle change
Financing
- Bootstrapped