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Agency Startup Australia
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High-margin cybersecurity content agency with 77% recurring revenue, 67% margins and proprietary AI

P&L Documents (1)
Asking Price
$1.6M
Multiples
3.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+19%
TTM Revenue
$603.4k
Profit
$410.2k
Last Month's Revenue
$43.3k
Profit
$36.7k

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Australia

High-margin cybersecurity content agency with 77% recurring revenue, 67% margins and proprietary AI

** Please note that all of the figures on the platform are in USD, but the attached P&L spreadsheet is in AUD ** This is a specialized content and social media management agency working exclusively with cybersecurity organizations. The cybersecurity industry demands technical credibility in its marketing, and that's exactly what this agency delivers. Over more than five years, the business has built a team, processes, and a proprietary AI platform specifically designed to produce content that resonates with security professionals. Clients include some of the largest and most well-known cybersecurity companies in the world, and the agency has earned an excellent reputation within the industry. For an acquiring agency, this offers an immediate, turnkey entry into the cybersecurity vertical, a high-growth market with strong demand for specialized content, complete with an established client base, a proven delivery team, and the operational playbook to serve it. Key highlights: ✅ 67% net profit margin on TTM revenue, with all operating costs (contractors, tools, fees) already accounted for ✅ ~77% of revenue is monthly recurring, with clients billing consistently across 9 or more months per year ✅ No single client exceeds 18% of revenue, with 19 active clients across the cybersecurity ecosystem ✅ The business operates fully remote and asynchronous with international contractors. No employees, no office, no geographic constraints ✅ The founder's role is primarily strategic and relationship-based, with day-to-day content production and delivery handled by the existing contractor team ✅ The sale includes a proprietary AI-powered web platform that automates brand research and social media management workflows, reducing manual effort and creating a meaningful operational advantage ✅ There are significant unexploited growth opportunities in adjacent services, marketing opportunities and untapped segments of the cybersecurity market
Asking Price
$1.6M
Multiples
3.9x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The trailing twelve months net profit is approximately $403,000 USD, representing a 67% net margin after all operating costs including contractor wages, software, and fees. The asking price is set at 4x net profit, reflecting several factors that support the upper end of the range: approximately 77% of revenue is monthly recurring, the client base is well diversified with no single client exceeding 18% of revenue, and the business operates with minimal founder involvement through an established contractor team and proprietary AI platform that together reduce operational risk for an acquirer.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$603.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$410.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$43.3k last month gross revenue
Last Months Profit
Total net profit last month.
$36.7k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
10-50 Active Clients
Avg Contract Value
The average revenue value of a client contract.
- Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
- Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+19% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
- Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
- Top Client Concentration
Company overview
Date Founded
May 2020
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • Services
  • Agency-based
The business operates as a B2B agency providing content marketing and social media management exclusively to cybersecurity organizations. Revenue is generated through monthly retainers, with client contracts typically ranging from $1,000 to $5,000 USD per month. Approximately 77% of revenue is monthly recurring, with clients billing consistently across 9 or more months per year. The client base is diversified across 19 active accounts, spanning security vendors, bug bounty platforms, penetration testing firms, and developer tooling companies, with no single client exceeding 18% of revenue. Operations are delivered by a fully remote, asynchronous team of international contractors, supported by a proprietary AI platform that automates brand research and content workflows. The business carries no employees, no office lease, and no geographic constraints, resulting in a lean cost structure that supports a 67% net profit margin.
Tech Stack
  • Cloudflare
  • Laravel
Google docs, Metricool, Laravel, Google Workspace, Slack
Growth Opportunities
  • Improve conversion rates
  • Expand to new markets
  • Increase content marketing
  • Increase pricing
  • Focus on SEO
  • Increase digital marketing
  • Hire a sales team
Growth so far has been almost entirely word of mouth and organic socials. We haven't done outbound sales, paid ads, or any real SEO work, which means all of those channels are open. The most obvious opportunities are targeted outreach via LinkedIn and email, and building search visibility around terms like "cybersecurity marketing agency" where we currently don't rank despite being exactly what people are searching for. Beyond that, the model translates naturally into adjacent technical verticals like developer tooling, cloud infrastructure, and DevOps. And there's further room to deepen AI automation across content production to improve margins as the platform matures.
Competitors
  • Cybertheory.io
  • Cyberou.com
  • Beacondigitalmarketing.com
  • Zcybersecurity.com
Key Assets
  • Website
  • Brand
  • Marketing materials
  • Customers
  • Social media accounts
  • Domain
  • Other
  • Codebase and IP
  • Google workspace access
  • Ongoing clients
  • Contractor list
  • Website
  • Social media accounts
  • Branding assets
Acquisition details
Selling Reasoning
  • Lifestyle change
The founder is shifting focus to other priorities and wants to see the business continue to grow under new ownership.
Financing
  • Bootstrapped
100% bootstrapped and owned by a single founder.

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