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SaaS Startup Australia
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Profitable Marketing Automation SaaS — $1.7M Profit, 100K+ Businesses Served

P&L Documents (1)Supporting files (1)
Asking Price
$7.7M
Multiples
4.4x profit 2.1x revenue
Annual Growth Rate
+15%
TTM Revenue
$3.6M
Profit
$1.7M
Last Month's Revenue
$297k
Profit
$143k

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SaaS startup Australia

Profitable Marketing Automation SaaS — $1.7M Profit, 100K+ Businesses Served

This business is a profitable marketing technology platform that helps brands, creators, and ecommerce businesses run interactive campaigns designed to increase engagement, grow audiences, and capture first-party customer data. Founded in 2013, the platform powers giveaways, rewards campaigns, lead capture, and user-generated content experiences across more than 147 countries. The company serves over 100k businesses globally and has built a strong reputation among ecommerce brands, creators, gaming companies, SaaS businesses, and digital-first communities. The platform is positioned at the center of a major structural shift in digital marketing as brands increasingly prioritize owned audiences and consented first-party data amid rising acquisition costs and privacy changes.
Asking Price
$7.7M
Multiples
4.4x profit 2.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Profitable marketing SaaS platform powering viral campaigns, giveaways, and audience growth for 100k+ businesses globally with 228M+ first-party data points captured.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $3.6M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $1.7M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $297k last month gross revenue
Last Months Profit
Total net profit last month.
 $143k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+15% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Company overview
Date Founded
January 2013
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
The company operates a subscription-based SaaS model built around customer engagement and audience growth. Core product suite includes: Competitions — viral giveaways and contests Rewards — incentivized engagement and retention campaigns Captures — lead generation and popup conversion tools Gallery — user-generated content and social proof experiences Revenue is generated through recurring subscriptions from businesses using the platform to drive customer acquisition, retention, and audience growth.
Tech Stack
  • Shopify
  • Salesforce
  • AWS
Cloud-based SaaS infrastructure 100+ integrations across: -Shopify -HubSpot -Klaviyo -ActiveCampaign -Discord -TikTok -YouTube -Salesforce -Zapier -Mailchimp-equivalent ESPs -SOC 2 Type II certified architecture -Continuous deployment workflows with 99.98% uptime
Growth Opportunities
  • Hire a sales team
  • New product features
  • Improve conversion rates
  • Expand to new markets
-Expand enterprise and mid-market offerings -Introduce value-based pricing models -Increase AI-assisted campaign automation and analytics -Deepen integrations and strategic partnerships -Expand affiliate and ecosystem partnerships -Improve onboarding and lifecycle conversion flows -Further monetize first-party data infrastructure
Competitors
  • ViralSweep
  • SweepWidget
  • UpViral
  • ShortStack
Key Assets
  • Website
  • Domain
  • Brand
  • Intellectual property
Acquisition details
Selling Reasoning
  • Financial gain
  • Starting a new venture
The company is exploring a strategic transaction to accelerate growth, expand up-market, and further capitalize on the growing demand for first-party audience infrastructure and engagement-driven marketing tools.
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Verified business
Business address and incorporation certificate verified (US entities only).

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