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Ecommerce Startup United States
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Digital health and wellness device brand offering non-invasive relief for nasal conditions

P&L Documents (1)
Asking Price
$1.1M
Multiples
2.2x profit 0.3x revenue
Annual Growth Rate
+1%
TTM Revenue
$3.4M
Profit
$506.7k
Last Month's Revenue
$335.4k
Profit
$88.5k

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United States

Digital health and wellness device brand offering non-invasive relief for nasal conditions

This digital-first DTC health and wellness brand offers non-invasive, device-led solutions for recurring everyday conditions, combining strong product-market fit with scalable infrastructure. Operating on Shopify and Amazon with outsourced manufacturing and 3PL fulfilment, the business efficiently serves a primarily U.S. customer base while maintaining lean operations. Growth is driven by paid acquisition and a rapidly expanding marketplace channel, supported by a 140K+ customer database and emerging subscription revenue. With high gross margins, validated demand, and a production-ready premium product, the business is profitable, defensible, and well-positioned for international expansion and recurring revenue scale. Key Highlights ✅ $3.36M TTM revenue; $506K EBITDA (~15% margin) ✅ 140K+ customer database with repeat purchase potential ✅ 73% gross margin; low 1.6% return rate ✅ Fast-growing U.S. marketplace channel ($700K+)
Asking Price
$1.1M
Multiples
2.2x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM revenue of $3.36M and EBITDA of $506K (≈15% margin), the asking price of $1.1M reflects a 2.17x EBITDA multiple, in line with established DTC health & wellness e-commerce transactions at this scale. Strong 73% gross margins, a 140K+ customer base, and rapidly growing Amazon channel support earnings quality and upside. Key growth levers including subscriptions and premium product expansion are not yet fully monetized, justifying the current valuation. upside .
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$3.4M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$506.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$335.4k last month gross revenue
Last Months Profit
Total net profit last month.
$88.5k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
1 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
October 2023
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
  • Amazon
Growth Opportunities
  • Social media marketing
  • Increase content marketing
  • Increase digital marketing
  • New product features
  • Expand to new markets
Competitors
  • N/A
Key Assets
  • Ecommerce storefront and associated digital infrastructure
  • Marketplace account(s)
  • Intellectual property including patent-protected technology
  • International trademark
  • Brand assets
  • Customer database
  • Supplier and fulfilment relationships
  • Current inventory and operating materials
  • Creative assets and social media properties used in the business
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Other
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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