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Digital Startup Bangladesh
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Freemium No-Code Elementor Animation Addon — 20K Installs, $135K TTM Revenue

P&L Documents (1)Supporting files (1)
Asking Price
$149.3k
Multiples
2.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+40%
TTM Revenue
$135.4k
Profit
$55k
Last Month's Revenue
$5.3k
Profit
$3.2k

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Bangladesh

Freemium No-Code Elementor Animation Addon — 20K Installs, $135K TTM Revenue

This business is a freemium WordPress plugin for Elementor that helps users build modern, animated websites without coding. It includes a large library of widgets, effects, and ready-made site templates, making it valuable for freelancers, agencies, and small businesses that want to launch sites faster. The business has strong proof of demand: nearly 20,000 active free users, a 4.6-star rating, 2,400+ paying customers, and $135k in sales over the last 12 months with 40% growth. The free plugin brings in steady organic traffic and Pro upgrades with no paid ads, giving a buyer a solid foundation and clear room to scale. ✅ Nearly 20,000 active installs create a built-in funnel for Pro sales ✅ 2,400+ paying customers and 5,000+ total users ✅ $135k TTM revenue, $55k TTM profit, and $35k ARR ✅ Revenue peaks during sale events, showing strong buyer demand ✅ Clear upside through renewals, paid ads, SEO, content, and conversion improvements ✅ Well positioned as more new websites move to Elementor 4
Asking Price
$149.3k
Multiples
2.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$150k is 1.7x TTM net income ($88.1k) and 1.1x TTM revenue ($135.4k), below the usual 2.5-4x profit range for WordPress plugin businesses. The price includes the brand, code, WordPress.org plugin with nearly 20,000 active installs, 2,400+ customers and 330+ templates. Pro sales come from the free plugin with no ad spend in 2026, leaving clear upside from annual renewals, paid ads and the move to Elementor 4.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$135.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$55k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$5.3k last month gross revenue
Last Months Profit
Total net profit last month.
$3.2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$35k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+40% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
March 2025
Team Size
Small (2-20)
Business Model
  • Freemium
  • Agency-based
  • Subscription
  • Licensing
Tech Stack
  • Wordpress
  • CSS
  • PHP
  • React
Growth Opportunities
  • Focus on SEO
  • Social media marketing
  • Improve conversion rates
  • Increase content marketing
  • Increase digital marketing
  • Hire a sales team
Competitors
  • Essential Addons
  • Elements Kit
  • Royel Addons
  • Happy Addons
  • Premium Addons
  • Motion page
  • Motion Kit
  • Astra Theme
Key Assets
  • Trade names
  • Website
  • Customers
  • Other
  • Copyright
  • Inventory
  • Domain
  • Trademarks
  • Brand
  • Intellectual property
  • Social media accounts
  • Marketing materials
  • Codebase
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Lack of time
  • Financial gain
Financing
  • Bootstrapped

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