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Ecommerce Startup Canada
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E-commerce business, distributing lighting fixtures from Canadian and American based manufacturers.

P&L Documents (2)Supporting files (6)
Asking Price
$433.7k
Multiples
4.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+100%
TTM Revenue
$950k
Profit
$95k
Last Month's Revenue
$100k
Profit
$10k

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Ecommerce startup Canada

E-commerce business, distributing lighting fixtures from Canadian and American based manufacturers.

For sale: Omni-channel business. For sale is the the eCommerce website and marketplace stores/assets (amazon, walmart, ebay) selling residential lighting fixtures, lamps, furniture, and home decor accessories. This online business is based in Alberta (Canada) and was started in 2018. The digital assets are operating at a run rate of $750,000 - $850,000 in LTM with room for continued growth. Great opportunity for a business developer, technology team with marketing skills to scale and take this to the next level. Total (online & offline) Normalized Revenue: $1,403,742 (CAD) Total (online & offline) Normalized Earnings: $148,995 EBITDA (CAD)
Asking Price
$433.7k
Multiples
4.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Multiple of 0.50x ecommerce revenue ($840K CAD$). Gross margin of ecommerce business is over 30%. Profit impacted by overhead and operations related to bricks & mortar business - which can/will be spun off separately from this transaction. Inventory negotiable. Seller financing available. Seller willing to assist with business transition up to 1 year, negotiable.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $950k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $95k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $100k last month gross revenue
Last Months Profit
Total net profit last month.
 $10k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
120000 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
328775 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
June 2016
Team Size
Small (2-20)
Business Model
eCommerce website selling residential lighting fixtures, lamps, furniture, and home decor accessories. Pricing strategy is dictated by manufacturers' IMAP restrictions. Business strategies are marketing and service-based execution strategies to get in front of customers with buying intentions and then create delightful shopping experiences.
Tech Stack
ASP.NET, Product Catalog feed hosted by a third-party on an AWS server
Growth Opportunities
  • Improve conversion rates
  • Increase digital marketing
  • Expand to new markets
  • Social media marketing
  • Focus on SEO
  • Increase content marketing
US marketplace/geography is untapped,
Competitors
  • Lightology.com
  • Lightingnewyork.com
  • Lightscanada.ca
  • Canadalightingexperts.com
Key Assets
  • Website
  • Social media accounts
  • Domain
  • Customers
  • Marketing materials
  • Brand
Acquisition details
Selling Reasoning
The founder would like to pursue other business interests.
Financing
Business assets to be sold on a debt-free basis.

Seller details

Startup details

Data room

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