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SaaS Startup United States
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Cash discount software for Clover merchants that helps businesses recover card processing fees

P&L Documents (1)Supporting files (1)
Asking Price
$10.2M
Multiples
9.7x profit
The asking price divided by TTM net profit.
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7.2x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+97%
TTM Revenue
$1.4M
Profit
$1M
Last Month's Revenue
$118.8k
Profit
$87.3k

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United States

Cash discount software for Clover merchants that helps businesses recover card processing fees

This profitable B2B SaaS helps Clover merchants recover credit card processing fees through cash discounting and dual-pricing tools. It addresses a clear, ongoing pain point, delivers immediate savings to customers, and generates 100% recurring subscription revenue from a large merchant base. The business has grown entirely through organic acquisition with no paid marketing, while maintaining a lean, low-maintenance operating model. With strong margins, steady growth, and transition support available, it offers a buyer an attractive mix of profitability, simplicity, and upside. ✅ 23,000+ paying merchants served ✅ $1.43M TTM revenue and $1.05M TTM profit ✅ 97% growth with recurring SaaS revenue ✅ No paid marketing required to reach current scale ✅ Simple operation with routine updates and customer support ✅ Clear expansion opportunities through pricing, marketing, conversion improvements, and new features ✅ Strong position within the Clover merchant ecosystem
Asking Price
$10.2M
Multiples
9.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
7.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
.The business generates 100% recurring subscription revenue and has grown entirely through organic acquisition with no paid marketing. It serves more than 23,000 paying merchants, maintains approximately 6% annual churn, and operates with a lean, high-margin model. The business also offers clear opportunities for growth through paid acquisition, pricing optimization, geographic expansion, and additional merchant tools, supporting the asking price.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.4M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$1M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$118.8k last month gross revenue
Last Months Profit
Total net profit last month.
$87.3k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+97% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Company overview
Date Founded
January 2023
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • SaaS
Tech Stack
  • Clover App Market
  • Clover API
  • Clover POS
Growth Opportunities
  • Increase pricing
  • Increase digital marketing
  • Improve conversion rates
  • New product features
  • Expand to new markets
Competitors
  • The business primarily competes with other cash discounting and dual-pricing applications available on the Clover App Market
Key Assets
  • Codebase
  • Website
  • Domain
  • Intellectual property
  • Brand
  • Trademarks
  • Customers
Acquisition details
Selling Reasoning
  • Other
  • Retirement
The founder is retiring and looking to realize the value of the business. The company continues to grow with strong recurring revenue, and the seller is committed to supporting a smooth transition for the new owner.
Financing
  • Bootstrapped

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