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Ecommerce Startup United States
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Chemical-Free Pest Protection for Convenient, Effective Home Prevention

P&L Documents (1)
Asking Price
$11M
Multiples
4.1x profit 0.8x revenue
Annual Growth Rate
+1%
TTM Revenue
$13.2M
Profit
$2.7M
Last Month's Revenue
$1.7M
Profit
$400.3k

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United States

Chemical-Free Pest Protection for Convenient, Effective Home Prevention

This fast-scaling DTC e-commerce brand provides chemical-free electronic pest-control solutions for convenient home and outdoor protection. Built around a high-margin product portfolio and Shopify-led sales model, it combines direct-response marketing, lean operations, and outsourced fulfillment to scale efficiently across the U.S. Driven by Meta and Google acquisition, the business has rapidly expanded while recently entering Amazon and developing recurring-revenue products. Key Highlights ✅ $13.2M TTM net sales; $2.65M Adjusted EBITDA ✅ ~80% product-level gross margin; ~20% EBITDA margin ✅ ~1.2% return rate and ~$90 DTC AOV ✅ 150K+ email subscribers and 15K+ SMS contacts ✅ Amazon launched recently with rapid early traction ✅ Founder-light model supported by specialist agencies and contractors ✅ Clear upside across Amazon, retail, new SKUs, subscriptions, and retention
Asking Price
$11M
Multiples
4.1x profit 0.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM net sales of $13.16M and Adjusted EBITDA of $2.65M, the $11M asking price implies approximately 4.15x EBITDA. The valuation reflects strong profitability, ~80% product-level gross margins, 428% YoY revenue growth, and a rapidly scaling Amazon channel. The 150K+ email base, new recurring products, and significant retail, channel, and retention upside provide additional strategic value.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$13.2M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$2.7M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.7M last month gross revenue
Last Months Profit
Total net profit last month.
$400.3k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
5 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
200000 Total Value of Inventory
Company overview
Date Founded
August 2024
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
  • Amazon
Growth Opportunities
  • Increase digital marketing
  • Increase content marketing
  • Expand to new markets
  • New product features
  • Social media marketing
Competitors
  • N/A
Key Assets
  • Other
  • Brand name and registered US trademark
  • Domains and digital brand assets
  • Shopify storefront and associated web assets
  • Amazon Seller account and marketplace assets
  • Customer database
  • transferable advertising accounts
  • Supplier and manufacturing relationships
  • US 3PL and logistics relationships
  • Agency and contractor relationships
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Other
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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