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SaaS Startup United Kingdom
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Person-level intent and identity platform, so businesses know exactly who's buying in real time.

Recast financialsP&L Documents (1)Supporting files (1)
Asking Price
$1.5M
Multiples
4.2x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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3.7x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+80%
TTM Revenue
$405k
Profit
$356.1k
Last Month's Revenue
$33.9k
Profit
$25.6k

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SaaS startup United Kingdom

Person-level intent and identity platform, so businesses know exactly who's buying in real time.

We tell you who's buying, researching and visiting your site — by name, in real time, without forms. Most websites are blind. People come, look around, leave. The company sees a number, not a person. And the best buyers research for weeks before they ever visit invisible the whole time. Ad budget spent on strangers. We change that. We watch the web for buying signals, so you see who's researching your category before they land. When they do visit your site, a small piece of code matches them to a real human — name, work email, LinkedIn, company, title. No form. No popup. No waiting. That data flows into your ads, CRM, and sales tools. We turn unknown buyers into real sales conversations.
Asking Price
$1.5M
Multiples
4.2x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
3.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Built for expansion. The infrastructure, exclusive data agreements, integrations, brand, and SEO position are world-class and already operational. 92% gross margins. −32.6% net MRR churn. Sub-$100 CAC. Growing on inbound only. Three immediate expansion vectors: paid and outbound channels (zero spend today), vertical products for agencies/insurance/real estate, and productized Data-as-a-Service on a 4.4B-email identity graph. The foundation is done. The next phase is scale.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $405k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $356.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $33.9k last month gross revenue
Last Months Profit
Total net profit last month.
 $25.6k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$347.4k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+80% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% upwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
December 2024
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Licensing
  • Subscription
Tech Stack
  • PostgreSQL
  • React
  • Amazon S3
  • Node
  • Linux
  • Docker
  • Vercel
  • Stripe
  • Node.js
  • TypeScript
  • Cloudflare
  • Hono
  • Redis
  • ClickHouse
  • Docker Compose
  • BullMQ
  • Pipedream
  • Google OAuth
  • Sentry
  • Axiom
  • Backblaze B2
  • Caddy
  • OpenRouter
  • Jina AI
  • Firecrawl
  • Alpine Linux
  • Resend
Growth Opportunities
  • Expand to new markets
  • Increase digital marketing
  • Hire a sales team
  • Social media marketing
  • Focus on SEO
  • Increase content marketing
  • Improve conversion rates
  • Increase pricing
1. Sales team — There is no dedicated sales function today. One AE plus CS/ops support is the single highest-leverage hire and unlocks every channel below. 2. Outbound sales channel — Zero deployed today. One AE running structured LinkedIn + email outreach into agencies and high-ACV verticals hits predictable. 3. Paid acquisition — Zero paid spend today. Inbound converts trials at 15%+ at sub-$100 CAC. Meta/LinkedIn/Google layered on top should add 20–40% to top-of-funnel at sub-$500 CAC. 4. Channel / reseller program — White-label is live and converting. A structured partner program (margin tiers, certification, co-marketing) turns each agency into a 10–20 customer multiplier without added sales cost.
Competitors
  • rb2b.com
  • vector.co
  • 6sense.com
  • warmly.ai
  • bombora.com
Key Assets
  • Domain
  • Website
  • Customers
  • Brand
  • Codebase
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Starting a new venture
  • Financial gain
Financing
  • Bootstrapped
  • Angel investment

Seller details

Startup details

Data room

Connected metrics
Web and customer metrics with real-time accuracy.
Recast financials
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