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Agency Startup United States
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High Retention Lead Generation agency with low churn clients & hundreds of assets for future growth.

Recast financialsP&L Documents (3)Supporting files (2)Guided by Acquire
Asking Price
$1.5M
Multiples
3.5x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
2.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$609k
Profit
$432.4k
Last Month's Revenue
$49.4k
Profit
$34.4k

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United States

High Retention Lead Generation agency with low churn clients & hundreds of assets for future growth.

This profitable, high-retention lead-gen agency delivers exclusive leads to local home service pros. We own city+service brands (websites and Google Business Profiles) that rank via local SEO, then route every call/form to one provider per market on a simple monthly retainer. No ads, low churn, sticky value. Operations are centralized in HighLevel for tracking, routing, and reporting, enabling lean, low-touch delivery with a US-based small team. The business is consistent and reliable today, with clear upside through pricing, new markets, and paid acquisition. Key Highlights ✅ $609k TTM rev, $432k TTM profit, $603k ARR; last month $49k/$34k ✅ 2018-founded; 50–100 active clients; 98% on retainer; exclusive leads per territory ✅ High retention, low churn; bootstrapped, no debt ✅ 99% of assets in HighLevel for easy automation, tracking, and delivery ✅ Hundreds of built but underutilized properties ready to activate in new cities/niches ✅ Add Google Ads/LSA, social, and content; raise prices; expand markets to accelerate beyond SEO
Asking Price
$1.5M
Multiples
3.5x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
2.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Due to high retention, low ownership involvement, and key employees and systems we have in place that do most of the work, we believe this is an amazing business to own, simple to maintain, and grow. 99% of leads for our clients are produced organically. We do not run ads to produce leads, which also presents a massive opportunity to scale the revenues even more.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$609k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$432.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$49.4k last month gross revenue
Last Months Profit
Total net profit last month.
$34.4k last month net profit
Customer metrics
Active Clients
The number of clients currently under active contract.
51-100 Active Clients
Avg Contract Value
The average revenue value of a client contract.
- Avg Contract Value
Client Retention Rate
The percentage of clients retained over the last 12 months.
- Client Retention Rate
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Top Customer Location
The top one or two countries by client concentration.
- Top Customer Location
Top Client Concentration
The percentage of revenue coming from the largest client.
- Top Client Concentration
Company overview
Date Founded
February 2018
Team Size
Small (2-20)
Business Model
  • Services
  • Lead Generation
  • Agency
  • B2B
We deliver leads to 98% of our customers on a retainer model using no Ads, all local SEO.
Tech Stack
  • Stripe
  • No code
  • HighLevel
  • Twilio
  • Mailgun
Growth Opportunities
  • Increase pricing
  • Expand to new markets
  • Increase digital marketing
  • Social media marketing
  • Increase content marketing
We have 1 stream of revenue and clients. Lead generation using local SEO. Additional growth could come from paid ads, such as google ads, LSA, social media marketing, etc. Pricing could also increase for some customers. We also have built a lot of assets that are not generating leads yet that could lead to future growth to expand into new markets.
Competitors
  • unknown
Key Assets
  • Brand
  • Domain
  • Social media accounts
  • Customers
  • Multiple Websites
  • HighLevel Agency
  • Google Business Profiles
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Business challenges
Our business model is extremely consistent and reliable, but we lack a predictable growth pattern or scalable model. Relying on SEO only creates timeline bottlenecks for expansion. We have other brick and mortar businesses (restaurants) that require more our time and commitment.
Financing
  • Bootstrapped
The business has no debt and we started from scratch.
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Recast financials
Financials recast for clarity and standardized for easy assessment.

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