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Personal finance app for individuals to manage their budgets and earn money by completing surveys

P&L Documents (1)Supporting files (3)
Asking Price
$108k
Multiples
1.2x revenue
Annual Growth Rate
+0%
TTM Revenue
$88.6k
Profit
$-60.1k
Last Month's Revenue
$5k
Profit
$1.1k

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Canada

Personal finance app for individuals to manage their budgets and earn money by completing surveys

This personal finance app gives people a complete view of their money—auto‑categorized spending, smart budgeting, and savings tips—while letting them earn cash by completing quick surveys. It’s simple, sticky, and rewards users every time they open it. For the owner, it’s a data-and-insights business wrapped in a consumer app: the app is free, while aggregated, privacy-safe spend data and survey responses are licensed to brands. Early traction with $88,640 TTM revenue and a profitable last month sets the stage for scalable growth. Key Highlights ✅ Dual revenue streams: B2B data licensing + in‑app survey rewards ✅ Brands seek competitive spend insights; demonstrated buyer interest ✅ Privacy‑first, aggregated transaction data with clear ROI for clients ✅ Lean operations; small team; built to scale without heavy headcount ✅ $120,397 asking price; seller moving to a new venture ✅ Expand beyond Canada; more users = more recurring data contracts ✅ Efficient growth levers: digital marketing, partnerships, affiliates ✅ Surveys boost engagement and help offset user acquisition costs
Asking Price
$108k
Multiples
1.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
A proven app that's been in market for over year with a clean code base, 4+ ratings for both iOS and Android, established server architecture, database structure and integration with Plaid and Flinks. Proven ability to drive revenue from user data with the option of moving towards a subscription model for additional revenue. The app can be integrated into a current Fintech business or with a small investment for users, start to generate consistent revenue.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$88.6k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$-60.1k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$5k last month gross revenue
Last Months Profit
Total net profit last month.
$1.1k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
< 10 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
February 2024
Team Size
Small (2-20)
Business Model
  • Services
  • Licensing
While our budgeting app is for consumers, it's currently provide to them for free. Revenue is generated by selling the aggregated transactional and financial data generated by the app to large brands. App users also have the option of completing surveys in the app for cash incentives, which generates additional revenue.
Tech Stack
  • MySQL
  • Docker
  • Flutter
  • PostgreSQL
  • Python
  • Firebase
  • Amazon Web Services
  • Amazon S3
Growth Opportunities
  • Increase digital marketing
There is client interest in the data that comes from the app, we've only been limited by the resources/cash required to acquire app users. Access to an already established customer base or list, or well placed digital campaign could easily scale the user base to a point where the data could start to generate consistent revenue.
Competitors
  • Numerator
  • NielsenIQ
  • YNAB
  • Pocket Guard
Key Assets
  • Codebase
  • Mobile application
  • Website
  • Brand
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Bootstrapped
  • Angel investment

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