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Ecommerce Startup United States
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Portable cutlery with its own dishwasher, inspiring easier, cleaner on-the-go eating experiences

P&L Documents (1)Supporting files (3)
Asking Price
$70k
Multiples
4.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.0x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+30%
TTM Revenue
$68.9k
Profit
$14.8k
Last Month's Revenue
$321
Profit
$-53

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Ecommerce startup United States

Portable cutlery with its own dishwasher, inspiring easier, cleaner on-the-go eating experiences

eCommerce brand selling portable cutlery sets with built-in cleaning tools. Since launching on Kickstarter in 2020, we've sold 10,000 cutlery sets, earned hundreds of rave reviews for a 4.8-star average, won press coverage from the WIRED, Today Show, and WSJ, and brought in over $340,000 in revenue. Best of all, we've inspiring 10,000 active email subscribers to live a more sustainable lifestyle.
Asking Price
$70k
Multiples
4.7x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
<1x TTM ($36k owner discretionary earnings) plus ready-to-launch, pre-marketed chopsticks product and Kickstarter page.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $68.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $14.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $321 last month gross revenue
Last Months Profit
Total net profit last month.
 $-53 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+30% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
April 2020
Team Size
Just me (1)
Business Model
DTC eCommerce brand selling portable food ware. 75% gross profit margin and historical 4.8x average return on ad spend.
Tech Stack
Shopify, Klaviyo, Faire
Growth Opportunities
  • Increase digital marketing
  • Increase content marketing
  • Social media marketing
  • Amazon
An individual or company with with digital marketing, brand, and product design could take this brand to the next level. Opportunities for growth would be incorporating our portable cutlery to an existing portfolio of products or adding on new durable, portable reusables. While my background is in B2B sales, someone who can master a DTC marketing funnel, develop new products, and expand our wholesale/custom logo program will take Cliffset to the moon.
Competitors
  • Outlery
  • Final Fork
  • Full Windsor
Key Assets
  • Website
  • Brand
  • Social media accounts
  • Marketing materials
  • Domain
  • Customers
  • Unique Product Designs
Acquisition details
Selling Reasoning
  • Starting a new venture
Working on a new startup. This was a passion project outside of my usual domain of expertise.
Financing
  • Bootstrapped
  • Crowdfunding
Debt-free and non-diluted. 100% ownership.

Seller details

Startup details

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