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SaaS Startup United States
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Drop-in Liquid autocomplete for SaaS apps, sold as annual B2B licenses to engineering teams

P&L Documents (1)Supporting files (2)
Asking Price
$15k
Multiples
3.8x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-60%
TTM Revenue
$6.8k
Profit
$3.9k
Last Month's Revenue
$282
Profit
$54

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United States

Drop-in Liquid autocomplete for SaaS apps, sold as annual B2B licenses to engineering teams

This business provides an easy way for SaaS products to add Liquid autocomplete, inline hints, and live previews to the editors they already use. It helps end users create templates faster, make fewer mistakes, and rely less on support, giving software teams a better user experience without building these features from scratch. The business is sold through simple annual B2B licenses, making revenue straightforward and predictable. It is a lightweight product with low operating costs, proven customer demand, and clear room for growth. For a buyer who can focus on marketing and outreach, this is a niche software asset with strong upside. ✅ Proven demand with 9 paying business customers and $38K in total sales since launch ✅ Simple annual license model at $1,690 per year ✅ Very low operating costs, with hosting around $70/month ✅ Helps customers reduce user errors and support requests ✅ Clear growth opportunities through SEO, an existing blog, a Liquid ebook, and direct outreach ✅ Expansion potential through new editor integrations and added developer features ✅ Handover support included for a smooth transition
Asking Price
$15k
Multiples
3.8x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Priced at about 2.2x trailing-12-month revenue ($6,760), in line with Acquire's SaaS sales data. The product has a 6-year track record, $38K in lifetime revenue, a profit every year since 2020, and costs about $70/month to run. The price also reflects the risks, disclosed up front: 2 renewing customers today and an older Rails stack due for an upgrade. Open to reasonable offers.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$6.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$3.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$282 last month gross revenue
Last Months Profit
Total net profit last month.
$54 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
< 10 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$3.4k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-60% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% upwards Churn Rate
Company overview
Date Founded
February 2020
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Subscription
Tech Stack
  • Ruby on Rails
  • Ruby
  • PostgreSQL
  • React
  • TypeScript
  • JavaScript
  • Digital Ocean
  • Amazon S3
  • Stripe
Growth Opportunities
  • Increase digital marketing
  • Focus on SEO
  • New product features
Competitors
  • In-house Liquid tooling
Key Assets
  • Codebase
  • Domain
  • Customers
  • Intellectual property
  • Website
  • Brand
  • Marketing materials
  • Social media accounts
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
  • Partner or family needs
Financing
  • Bootstrapped
Verified business
Business address and incorporation certificate verified (US entities only).

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