Travel utility website for checking power plugs, voltage, and adapter requirements

A practical travel website that helps international travelers determine which power plugs, sockets, and adapters they need for destinations worldwide. Users can compare their home country with their destination to check plug compatibility, voltage and frequency differences, and whether a travel adapter is required. The site combines evergreen country-specific electrical information with localized adapter recommendations for high-intent travel searches. Key Highlights ✅ Compares power plug and socket compatibility between countries ✅ Shows voltage and frequency differences for international destinations ✅ Helps travelers determine whether a power adapter is required ✅ Provides detailed country-specific plug types and electrical standards ✅ Localizes relevant adapter recommendations to the visitor’s Amazon marketplace where available ✅ Evergreen travel content targeting high-intent search traffic

Asking Price

$17.4k

Multiples

Asking Price Reasoning

The $18,000 asking price represents approximately 2.9x TTM revenue and 3.5x TTM net income. The business has very low operating costs, multiple revenue streams, an established domain and evergreen content base, and typically requires only around one hour or less of routine maintenance per month. It also has a long operating history with significantly higher historical earnings and upside through SEO recovery and conversion optimization.

$6.1k last 12 months gross revenue

$5.2k last 12 months net profit

$410 last month gross revenue

$410 last month net profit

< 10 Customers

$0 ARR

-10% Annual Growth Rate

0-1% stable Churn Rate

Date Founded

July 2018

Team Size

Just me (1)

Business Model

Ecommerce
Advertising
Business-to-consumer (B2C)

The business generates revenue through three complementary streams: Google AdSense advertising, Amazon Associates affiliate commissions, and sales of its own power plug product through Amazon FBA. Amazon affiliate links are geo-targeted based on the visitor’s detected country. When a local Amazon marketplace is available, visitors are directed to a relevant product on that marketplace. If no local Amazon marketplace is available, Amazon US is used as the default destination. The business also sells its own branded power plug product through Amazon FBA in the US. Where relevant, visitors are directed to this product using an Amazon Associates affiliate link, allowing qualifying purchases to generate both ecommerce revenue and affiliate commission.

Tech Stack

Laravel
PHP
MySQL
jQuery
HTML
CSS

Growth Opportunities

Improve conversion rates
Focus on SEO

The largest growth opportunity is SEO recovery and further organic traffic growth. The site has a large base of evergreen, country-specific content around power plugs, sockets, voltage and travel adapters, creating opportunities to refresh existing pages, improve technical and on-page SEO, and regain or expand rankings for high-intent searches. There is also meaningful conversion upside from optimizing affiliate link placement, calls-to-action and product recommendations. Amazon links are already geo-targeted to the visitor’s country, providing a strong foundation for improving revenue per visitor without requiring additional traffic. Additional growth could come from expanding localized content and monetization into underdeveloped geographic or language markets.

Competitors

https://www.power-plugs-sockets.com/

Key Assets

Codebase
Website
Domain
Inventory

Selling Reasoning

Financial gain

I recently accepted a new full-time position and am exploring the opportunity to realize the value of the business rather than continue holding it as a side business. The website requires very little ongoing maintenance, so the decision to sell is not driven by operational workload or business issues. There is no urgency to sell, and I would only proceed with a transaction at a valuation that makes sense.

Financing

Bootstrapped

Sign up to request access to this startup

Travel utility website for checking power plugs, voltage, and adapter requirements

Seller details

Startup details

Data room

Get more with Platinum