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Ecommerce Startup Estonia
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Profitable Amazon FBA decor brand with premium metallic-finished pieces

P&L Documents (1)Supporting files (3)
Asking Price
$85k
Multiples
4.6x profit 0.8x revenue
Annual Growth Rate
+0%
TTM Revenue
$103k
Profit
$18.6k
Last Month's Revenue
$6.6k
Profit
$570

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Ecommerce startup Estonia

Profitable Amazon FBA decor brand with premium metallic-finished pieces

A profitable Amazon FBA brand in the design-led home styling and lifestyle accessory niche, offering premium metallic-finished interior decor pieces. Established in June 2024, the brand has built strong organic visibility across Amazon US and Canada, supported by sustained Amazon’s Choice status on primary keywords and stable, verifiable SDE. The business benefits from fully registered USPTO trademarks across two classes, a specialized custom manufacturing partnership, non-toxic sustainable materials, low return risk, and a solo-founder absentee operating model. With existing IP infrastructure and strong Amazon positioning, the brand offers growth potential through advertising, pricing optimization, direct-to-consumer expansion, and broader category development. Key Highlights ✅ Profitable Amazon FBA brand in the home styling and lifestyle accessory niche ✅ Offers premium metallic-finished interior decor pieces ✅ Maintains Amazon’s Choice status across primary keywords ✅ Includes fully registered USPTO trademarks across two distinct classes ✅ Uses specialized custom manufacturing for premium full-surface metallic laminate finishes ✅ Operates with low returns, sustainable materials, stable SDE, and growth potential across ads, pricing, DTC, and category expansion
Asking Price
$85k
Multiples
4.6x profit 0.8x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Brand was designed and creatively led by a professional interior designer, giving brand a category-authentic aesthetic edge that generic FBA sellers cannot replicate. Premium over baseline FBA multiples supported by: USPTO Class x + Class x trademarks (multi-category expansion optionality), Amazon's Choice badge sustained 95% over 2 years, pre-Rekognition listing (stable Product Type — no risk of catalog reclassification), and full metallic foil cover manufacturing moat that raises the barrier for lookalike competitors. Two-year operating history with documented absentee operability during the pre-sale window demonstrates that revenue is not founder-dependent — the asset transfers cleanly.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $103k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $18.6k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $6.6k last month gross revenue
Last Months Profit
Total net profit last month.
 $570 last month net profit
Customer metrics by
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
3 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
14400 Total Value of Inventory
Company overview
Date Founded
June 2024
Team Size
Just me (1)
Business Model
  • Ecommerce
Tech Stack
  • OpenAI
  • Amazon Web Services
Growth Opportunities
  • Improve conversion rates
  • Focus on SEO
  • Increase digital marketing
  • Expand to new markets
  • Increase content marketing
  • Social media marketing
  • New product features
Competitors
  • Amazon Basics
Key Assets
  • Trademarks
  • Other
  • Brand
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Other
Reason for sale: As an EU-based solo operator, I've reached the ceiling of what I can build from Europe within Amazon-only channels. Non-Amazon expansion — social media (Instagram, TikTok), wholesale, retail partnerships, influencer marketing — requires local US presence I cannot provide from Europe. This represents a significant expansion opportunity for a US-based operator who can activate these channels. Optional continued involvement post-sale: I have product ideas within this niche and remain open to collaborative arrangements (new SKU development, brand aesthetic direction, or advisory) if it fits the buyer's roadmap.
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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