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Ecommerce Startup Ukraine
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High-Margin D2C Martial Arts Brand with Asset-Light Manufacturing, Low Overhead & Global Fulfilment

P&L Documents (1)Supporting files (5)
Asking Price
$199k
Multiples
4.1x profit 2.6x revenue
Annual Growth Rate
+10%
TTM Revenue
$77.1k
Profit
$48.2k
Last Month's Revenue
$6.5k
Profit
$4.1k

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Ukraine

High-Margin D2C Martial Arts Brand with Asset-Light Manufacturing, Low Overhead & Global Fulfilment

An international eCommerce brand specializing in premium handcrafted Wing Chun and Makiwara training equipment for martial arts schools, instructors, and individual practitioners. The business combines cost-effective manufacturing with direct global sales to deliver strong margins, while its established fulfillment network enables reliable worldwide shipping of oversized training equipment. With an evergreen customer base and multiple expansion opportunities, the brand is well positioned for future growth. Key Highlights ✅ Direct-to-consumer and B2B eCommerce brand focused on premium martial arts training equipment ✅ Specializes in handcrafted Wing Chun and Makiwara products for schools, instructors, and practitioners ✅ High-margin business with premium pricing and strong average order values ✅ Asset-light manufacturing model with established global fulfillment capabilities ✅ Serves a dedicated international niche with consistent year-round demand ✅ Growth opportunities through additional marketplaces, expanded product lines, and broader distribution
Asking Price
$199k
Multiples
4.1x profit 2.6x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The price reflects a turnkey, high-margin asset with strong growth potential: High AOV & Margins: $300–$1,000+ orders with low production costs and high returns. Organic SEO: Exact-match domain rankings can provide free, continuous traffic without ad spend. Unlocked Upside: Immediate scale potential via Amazon, Etsy, eBay, B2B, and expanded product lines.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$77.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$48.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$6.5k last month gross revenue
Last Months Profit
Total net profit last month.
$4.1k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
Ukraine
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
10-50 Customers
Number of SKUs
The number of product variations you sell.
92 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Company overview
Date Founded
February 2008
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Direct-to-consumers (DTC)
Tech Stack
  • PHP
  • HTML
  • CSS
  • MySQL
  • jQuery
Growth Opportunities
  • Expand to new markets
  • Focus on SEO
  • Social media marketing
  • New product features
  • Increase pricing
  • Improve conversion rates
Competitors
  • Manufacturers of sports goods for martial arts.
  • Makiwara Sellers
Key Assets
  • Social media accounts
  • 2 Domains
  • Customer base
  • Etsy Shop
  • 2 Website
  • Technological drawings
  • Documentation
  • Large Archive of Photos and Videos
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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