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Ecommerce Startup United Kingdom
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Sustainable fashion brand offering eco-chic urban designs made from verifiable materials

P&L Documents (1)Supporting files (2)
Asking Price
$35k
Multiples
2.1x profit 0.3x revenue
Annual Growth Rate
+17%
TTM Revenue
$126k
Profit
$16.3k
Last Month's Revenue
$6.2k
Profit
$2.2k

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Ecommerce startup United Kingdom

Sustainable fashion brand offering eco-chic urban designs made from verifiable materials

This startup presents an eco-conscious fashion line designed to cater to women seeking stylish yet sustainable clothing options. Emphasizing ethical production and environmentally friendly materials, the brand merges fashion with responsibility toward the planet, providing a range of apparel that allows consumers to express their personal style without compromising on their values. This has allowed us to develop a small but loyal customer following. All our designs are made from up-cycled, organic or certified materials sourced in Germany, Portugal and Bulgaria. All our production took place in our hometown in Bulgaria where we could verify the working conditions in the factories.
Asking Price
$35k
Multiples
2.1x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The price reflects the current gross revenue and the profitability of the business generates.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $126k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $16.3k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $6.2k last month gross revenue
Last Months Profit
Total net profit last month.
 $2.2k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+17% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
May 2017
Team Size
Small (2-20)
Business Model
  • Business-to-consumer (B2C)
  • Dropshipping
  • Direct-to-consumers (DTC)
  • Ecommerce
  • Business-to-business (B2B)
We've tried different business models: - Dropshipping - biggest portion of our sales is via Wolf & Badger (UK's biggest independent designer marketplace). We receive customer order via their platform, however, we fulfill them from our warehouse, regaining control over presentation and packaging of the product. We were previously listed on Zalando, too, and still have the account active. - Direct-to-consumer - second largest sales channels is our own website. - Business-to-business/wholesale - we were selling wholesale in the past, it was a great way to move large amounts of inventory at a good margin via faire.com and ankorstore.com. We still have these accounts active.
Tech Stack
  • Shopify
  • Stripe
  • HTML
Growth Opportunities
  • Social media marketing
  • Expand to new markets
  • Improve conversion rates
  • Increase digital marketing
  • Increase content marketing
  • Focus on SEO
We developed a great product, strong relationship with existing customers (46% open rate on email campaigns, 12.5% average monthly return customers) and partners, but marketing to new customers was always our weak spot. There's a huge opportunity for someone with stronger marketing background to step in and build on our strong business foundation to fill in the top of the funnel and increase direct-to-consumer sales. We are currently working on driving more organic traffic via generative AI SEO pages but increased digital, social media and content marketing can bring strong results within the first couple of quarters.
Competitors
  • Finisterre
  • House of Sunny
  • Lucy & Yak
  • People Tree
  • Ninety Percent
Key Assets
  • Brand
  • Social media accounts
  • Copyright
  • Website
  • Domain
  • Inventory
  • Marketing materials
  • Customers
  • Technical design files
Acquisition details
Selling Reasoning
  • Partner or family needs
  • Lack of time
This business started as a passion project and developed to be a full-time job. We as founders love the business dearly, however, one of us started a family a couple of years back and the other one is about to, and we simply no longer have the time to work on it full-time. We no longer have the time to commit the needed time to the business. Next to this, it's been clear for some time now that we don't quite have the marketing expertise to grow our Direct-to-consumer channel. Our direct sales have a much better margin compared to the order we fulfill via dropshipping. We want to pass on the business to someone who can grow the direct-to-consumer channel.
Financing
  • Bootstrapped
We are selling the business's assets (the brand, the existing inventory (optional), the technical design files (optional), the customer base, the email list, the social media accounts) and not the legal entity.

Seller details

Startup details

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