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SaaS Startup Netherlands
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Profitable B2B SaaS Affiliate Network — $230K+ ARR, 93% GM, 28K+ Affiliates

Recast financialsP&L Documents (1)Supporting files (2)Guided by Acquire
Asking Price
$525k
Multiples
3.7x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
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2.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+25%
TTM Revenue
$200.4k
Profit
$140.4k
Last Month's Revenue
$19.5k
Profit
$13.5k

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Netherlands

Profitable B2B SaaS Affiliate Network — $230K+ ARR, 93% GM, 28K+ Affiliates

A profitable and growing affiliate network + tracking platform; purely focused on B2B SaaS. Platform for B2B SaaS companies to setup, manage & grow their revenue via Word Of Mouth; Referral & Affiliate Marketing. The platform has features to discover new potential affiliates (AI), recruit them on auto-pilot and has its own network of 28.000+ B2B SaaS affiliates. --- In-app Referral program => Set up an in-app referral program and have users recommend other users via the widget provided. A program with double sided custom benefits. Affiliate program => Find affiliates via our AI finder, Vetted affiliate network or by listing the program in our marketplace. Affiliates join the network and can manage everything from one single dashboard. Everything has been done so far on organic marketing / inbound so far, leaving a great potential to start new (paid) acquisition channels. The marketing/sales side has been AI optimised; with very comprehensive md files, all sales being recorded, Headless CMS for website and other tools which can connect easily to your LLM. Key Highlights ✅ 28K+ affiliates; 100+ paying B2B SaaS brands including Enterprise clients. ✅ $230K ARR ✅ $200,364+ TTM revenue and $140,381 SDE ✅ Lean, bootstrapped operation; low overhead, easy to run ✅ Proven marketplace flywheel; simple onboarding, tracking, payouts ✅ Big upside: outbound sales, SEO, content, paid ads, CRO
Asking Price
$525k
Multiples
3.7x SDE
The asking price divided by trailing twelve-month Seller's Discretionary Earnings (SDE).
Learn more about multiples
2.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Growth has been purely on inbound / organic efforts so far. A buyer who can put fuel to the growth engine will be easily to grow the company on the solid foundation built. The company is super lean; tech wise & people wise. Running currently at 90%+ Gross margin and with the efforts of two founders, and one freelancer. No money is currently spend on (paid) marketing, or any outbound efforts.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$200.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$140.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$19.5k last month gross revenue
Last Months Profit
Total net profit last month.
$13.5k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
51-100 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$231.2k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+25% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
April 2020
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
  • Freemium
  • Multi-sided platform
  • marketplace
Tech Stack
  • Ruby on Rails
  • React
  • PostgreSQL
  • hertzner
  • supabase
Growth Opportunities
  • Increase digital marketing
  • Hire a sales team
  • Focus on SEO
  • Improve conversion rates
  • Increase content marketing
Competitors
  • firstpromoter
  • tapfiliate
  • partnerstack
  • impact
  • rewardful
  • cello
Key Assets
  • Intellectual property
  • Trademarks
  • Domain
  • Social media accounts
  • Codebase
  • Brand
  • Trade names
  • Copyright
  • Website
  • Customers
  • Company BV
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Financial gain
  • Starting a new venture
The founders are builders which love the early journey of a startup; figuring out the 0-1 is something which we love. The process of scaling with people or running paid ads is something which is something we don't enjoy.
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.
Guided by Acquire
Guided end-to-end by the Acquire.com M&A team.
Recast financials
Financials recast for clarity and standardized for easy assessment.

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