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Ecommerce Startup India
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Profitable Indian D2C brand with $361,768 revenue selling customized health kits.

P&L Documents (1)
Asking Price
$49k
Multiples
2.2x profit 0.1x revenue
Annual Growth Rate
+0%
TTM Revenue
$361.8k
Profit
$22.7k
Last Month's Revenue
$17.3k
Profit
$1.6k

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Ecommerce startup India

Profitable Indian D2C brand with $361,768 revenue selling customized health kits.

eCommerce brand with $361,768 in TTM revenue and $22,716 in TTM profit selling customized health kits, primarily featuring medicated hair re-growth kits (with vitamins & hair care products). Kits are priced at $18.99, with free delivery. ✅ $361,768 in TTM revenue ✅ $22,716 in TTM profit ✅ $17,277 in revenue last month ✅ $1,592 in profit last month ✅ Competitors: Man Matters, Cureskin, Skinkraft It's a sustainable business running for 4 years with a total of $1M+ revenue and 30,000+ customers across 4 years. The business has a strong established brand and trust with 70% of purchases being made by existing users every month. With regards to customized health care, it currently offers free doctor consultations and unlimited follow-ups. There is a panel of 2 doctors who work on-demand basis to guide users.
Asking Price
$49k
Multiples
2.2x profit 0.1x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Business operational from 4 years and has a lifetime revenue > $1M with 30,000+ total customer base and 70% repeat purchases. Store is profitable with a strong brand, user base and a cumulative ROAS >5X Growth opportunities to scale existing products by focusing on Marketing, cross selling and launch new verticals
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $361.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $22.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $17.3k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.6k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
May 2019
Team Size
Small (2-20)
Business Model
D2C Indian Startup in custom health care space with free doctor consultations. Kits are priced at $18.99 on average with free delivery and free doctor consultation via phone call. With more than 30,000 customers and a revenue of $361,768 last year it has a strong brand and sustainable revenue. Cumulative ROAS is > 5X and the brand has been operational since 2019 with 70% return customers
Tech Stack
Shopify
Growth Opportunities
  • Improve conversion rates
  • Increase digital marketing
  • Increase content marketing
  • Social media marketing
Focus on Marketing and SEO to drive more sales. Launch new product verticals to capitalize on the existing user base.
Competitors
  • Man Matters
  • Cureskin
  • Skinkraft
Key Assets
  • Codebase and IP
  • Website
  • Brand
  • Social media accounts
  • Marketing materials
  • Domain
  • Customers
Acquisition details
Selling Reasoning
Founders are not full time and are focusing on other projects.
Financing
VC backed

Seller details

Startup details

Data room

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