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Digital Startup Canada
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Gives Canadian DIY investors the research and tools to pick stocks with confidence

P&L Documents (1)Supporting files (1)
Asking Price
$611.4k
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+15%
TTM Revenue
$245k
Profit
$205.7k
Last Month's Revenue
$15.6k
Profit
$12k

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Canada

Gives Canadian DIY investors the research and tools to pick stocks with confidence

This profitable subscription business helps Canadian self-directed investors research stocks and make more confident investing decisions. Members get in-depth reports, stock screeners, curated buy lists, portfolio tracking, and access to a private community, giving them clear and practical tools to find and compare investment ideas. Operating since 2018, the business has built a loyal paying audience in a focused niche with strong recurring revenue and excellent margins. It is a simple, lean operation run by one owner, making it attractive for a buyer looking for a proven digital subscription business with clear growth upside. Key Highlights ✅ $230K ARR with $245K TTM revenue and $205K TTM profit ✅ Serves 1,000-5,000 customers in a clear niche: Canadian DIY investors ✅ Recurring subscription model with additional advertising revenue ✅ Easy-to-run solo business with a streamlined operating model ✅ Clear growth opportunities through digital marketing, better conversion rates, and new product features
Asking Price
$611.4k
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.5x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
I'm asking 3x annual profit, a conservative multiple for a business with recurring subscription revenue, exceptional churn, and 10 years of operating history. Comes with a fully built research platform covering 6,000+ US and Canadian stocks, a paying Premium member base, 17,000+ engaged email subscribers, 60,000+ social followers, and established search and YouTube traffic. The platform is easily scalable with increased marketing efforts.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$245k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$205.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$15.6k last month gross revenue
Last Months Profit
Total net profit last month.
$12k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
500-999 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$202.1k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+15% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
1-3% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2018
Team Size
Just me (1)
Business Model
  • Subscription
  • Advertising
Tech Stack
  • Stripe
Paypal an additional payment method. Fiscal.ai for the data API
Growth Opportunities
  • Increase digital marketing
  • New product features
  • Improve conversion rates
Competitors
  • Motley Fool
  • Seeking Alpha
  • Dividend Stocks Rock
  • 5i Research
Key Assets
  • Website
  • Trade names
  • Brand
  • Copyright
  • Domain
  • Customers
  • Intellectual property
  • Marketing materials
  • Social media accounts
  • Codebase
Acquisition details
Selling Reasoning
  • Lifestyle change
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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