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SaaS Startup Australia
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Profitable Creator Gifting SaaS — 400+ Paying Brands, 11K+ Global Creators, $870K ARR

P&L Documents (1)Supporting files (1)Guided by Acquire
Asking Price
$856.9k
Multiples
4.1x profit
The asking price divided by TTM net profit.
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1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+31%
TTM Revenue
$807k
Profit
$209.5k
Last Month's Revenue
$70.5k
Profit
$8.6k

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Australia

Profitable Creator Gifting SaaS — 400+ Paying Brands, 11K+ Global Creators, $870K ARR

This profitable SaaS platform helps product, service, and experience businesses run creator gifting and campaign programs from one place. Brands can find relevant creators, send products, manage deliverables, track content, and secure rights to use creator-made content in ads and marketing. It solves a painful workflow with a simple product and clear ROI for e-commerce teams. The business has strong traction with 400+ paying brands and a network of 11,000+ creators worldwide. With $870K+ ARR, $807K TTM revenue, $209K TTM profit, and 31% growth, it offers a buyer an established position in the growing influencer and user-generated content market. Key Highlights ✅ Profitable, recurring-revenue business with proven demand ✅ Shopify-based gifting workflow makes shipping and inventory easy for brands ✅ Valuable two-sided platform with brands and creators already onboarded ✅ Multiple growth levers: new features, new markets, and pricing expansion ✅ Lean operation that suits an owner-operator or strategic buyer
Asking Price
$856.9k
Multiples
4.1x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.1x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ TTM profit × 4.1x ($209k) and ≈ ARR × 1.0x ($870k). With $807k TTM revenue, ~26% net margins (normalised), 31% growth, 400+ paying brands, and no debt, the valuation is anchored in proven cash flow rather than forward assumptions. The ARR multiple sits at the low end of typical SaaS comps for a profitable, growing niche platform at this scale.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$807k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$209.5k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$70.5k last month gross revenue
Last Months Profit
Total net profit last month.
$8.6k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$870.1k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+31% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ downwards Churn Rate
Company overview
Date Founded
July 2021
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • Multi-sided platform
Tech Stack
  • React
  • Laravel
  • Webflow
  • Google Cloud
  • Stripe
  • SQL
  • React Native
  • ElasticSearch
  • Shopify
Growth Opportunities
  • New product features
  • Expand to new markets
  • Increase pricing
Competitors
  • Social Cat
  • Skeepers
  • Grin
Key Assets
  • Brand
  • Website
  • Mobile application
  • Domain
  • Social media accounts
  • Codebase
  • Trade names
  • Customers
  • Intellectual property
  • Marketing materials
Acquisition details
Selling Reasoning
  • Other
Financing
  • Loans
  • Bootstrapped
The business was funded through shareholder buy in from the founder and founder loans. There is no outstanding debt and no other financing.
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