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SaaS Startup Germany
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Profitable Team Performance SaaS - $542K ARR, $339K Profit, 170 Customers

Recast financialsP&L Documents (1)Supporting files (3)
Asking Price
$1.6M
Multiples
4.2x profit 2.9x revenue
Annual Growth Rate
+0%
TTM Revenue
$542.7k
Profit
$384.4k
Last Month's Revenue
$28.7k
Profit
$7.5k

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Germany

Profitable Team Performance SaaS - $542K ARR, $339K Profit, 170 Customers

This profitable B2B SaaS helps managers of remote and hybrid teams run better retrospectives, 1:1 meetings, and team health surveys in one simple platform. It solves a clear, recurring problem for team leads: keeping employees engaged, aligned, and performing well without adding extra admin work. The business has been operating for 5+ years with 170 customers, strong recurring revenue, and many long-term accounts. It has grown through inbound marketing only, with a freemium product and self-serve onboarding, creating a lean, high-margin operation with low maintenance and clear upside for a buyer. ✅ $542K ARR / TTM revenue with $339K TTM profit ✅ 5+ years in market with 170 customers and strong retention ✅ No sales team today, creating immediate growth potential ✅ Freemium, self-serve model keeps operations simple ✅ GDPR-compliant product hosted in Europe ✅ Clear growth levers: improve conversion, raise pricing, and expand into new markets
Asking Price
$1.6M
Multiples
4.2x profit 2.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Price ≈ TTM profit × 4.2x (or ARR × 3x): $384k profit on $542k ARR supports the $1.6M ask. ~63% net margins, recurring subscription revenue across 170 customers, and a lean inbound & self-serve model indicate strong cash flow quality. Flat recent growth keeps the multiple disciplined, while no sales team and limited paid acquisition leave clear expansion upside. This sits within typical ranges for profitable, slower-growth B2B SaaS.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$542.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$384.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$28.7k last month gross revenue
Last Months Profit
Total net profit last month.
$7.5k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$542.5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
10%+ stable Churn Rate
Company overview
Date Founded
February 2019
Team Size
Small (2-20)
Business Model
  • Freemium
  • Subscription
Tech Stack
  • OpenAI
  • Bun
  • Astro
  • Angular
  • Kotlin/JVM
Growth Opportunities
  • Hire a sales team
  • Increase digital marketing
  • Improve conversion rates
  • Expand to new markets
  • Increase pricing
Competitors
  • Retrium
  • Reetro
  • Parabol
  • Spreo.io
Key Assets
  • Trademarks
  • Trade names
  • Brand
  • Domain
  • Social media accounts
  • Website
  • Copyright
  • Customers
  • Codebase
  • Optimally Share Deal
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Financial gain
  • Lifestyle change
Financing
  • Bootstrapped
  • Angel investment
  • Grants
Recast financials
Financials recast for clarity and standardized for easy assessment.

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