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Ecommerce Startup United States
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Healthy and climate-friendly premium sweet snack brand

P&L Documents (2)Supporting files (2)
Asking Price
$25k
Multiples
1.0x revenue
Annual Growth Rate
+100%
TTM Revenue
$25.7k
Profit
$-622
Last Month's Revenue
$60
Profit
$60

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United States

Healthy and climate-friendly premium sweet snack brand

eCommerce startup with $100,000 in TTM revenue that features a premium sweet snack brand with two SKUs. The business has regional distribution in Northeast/New England to over 200 retailers. This business is profitable and revenue-funded. ✅ $100,000 in TTM revenue ✅ Tech Stack: Shopify ✅ Competitors: Joolies, AMG Snacks Key Highlights: - Retail distribution to over 200 stores with high velocity. - Product approval from Whole Foods National buyer - launching in Whole Foods North Atlantic pending facility audit. - DTC Ecom business on Shopify with subscription revenue. - 110k TTM Revenue and 8.1K TTM profit when accounting for founder's payroll. - Winner of New England Made Best New Product 2023. - Featured in Boston Globe, Edible Boston, Yahoo Finance, Veganzine, etc.
Asking Price
$25k
Multiples
1.0x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on .75x on TTM Revenue.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$25.7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$-622 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$60 last month gross revenue
Last Months Profit
Total net profit last month.
$60 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
-
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+100% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
101-250 Customers
Number of SKUs
The number of product variations you sell.
- SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
- Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
October 2020
Team Size
Just me (1)
Business Model
Wholesale distribution direct to independent retailers as well as through B2B marketplaces like Faire and Mable and regional distributors. DTC sales through a Shopify with subscription and non-subscription products.
Tech Stack
Shopify
Growth Opportunities
  • Improve conversion rates
  • Hire a B2B sales team
  • Expand to new markets
  • Social media marketing
  • Increase digital marketing
  • Increase content marketing
Turn key relationship with comanufacturer with capacity production equal to 5M in annual revenue. Huge growth opportunity in office snack sales, larger retail chains, and expanding DTC eCommerce. We have product approval from the national specialty food buyer at Whole Foods and will have launch in Whole Foods North Atlantic pending facility audit (expected Q1 2024). Very little has been invested in digital marketing and almost all eCommerce sales come from organic/word of mouth. With investment in digital and social media marketing, eComm can see huge growth. Shopify store highlights: 3.4% Conversion rate in trailing 12 months 7.2% Conversion in December ‘21 26% returning customer rate $30 average order 60+ five-star reviews Top 3 Customers: #1 - 15 orders/$984 #2 - 17 orders/$590 #3 - 43 order/$506
Competitors
  • Joolies
  • AMG Snacks
  • Date Better Snacks
Key Assets
  • Brand
  • Marketing materials
  • Customers
  • Domain
  • Social media accounts
  • Website
Acquisition details
Selling Reasoning
Life Change - I've worked on this business for three years funded by revenue and have recently been approached with a job offer that is too lucrative to pass up. While I still think there is tremendous upside opportunity with the business, I have short term personal financial obligations I have to attend to and have decided to pursue the job offer.
Financing
-Clean Cap Table -Open to different types of deal structures (cash, equity, royalty, consulting fees, etc.) I would ideally like to stay on as an advisor and retain some small equity share.

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