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Shopify App Startup United States
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Shopify app for merchants to add trust badges and feature icons that boost conversions

P&L Documents (1)
Asking Price
$84.8k
Multiples
2.6x profit
The asking price divided by TTM net profit.
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2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$38.2k
Profit
$33.2k
Last Month's Revenue
$2.1k
Profit
$1.8k

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United States

Shopify app for merchants to add trust badges and feature icons that boost conversions

This is a Built for Shopify app that helps merchants increase trust and conversions by adding trust badges, guarantee labels, and product feature icons anywhere in their store without code. It solves a simple, evergreen need for ecommerce sellers and has built strong marketplace credibility with a 4.8★ rating from 100+ reviews. The business is profitable, easy to run, and largely organic. It generated $38.2k TTM revenue and $33.2k TTM profit with very low monthly costs, while churn has steadily improved and nearly half of paying customers are on annual plans. For a buyer, this is a proven app with stable demand and clear upside. ✅ 333 paying merchants and 2,109 active installs ✅ 90% profit margin with only ~$310/mo in costs ✅ 83% of installs come organically ✅ Churn improved from 11% to ~4.4% since 2023 ✅ Growth levers: ads, pricing updates, annual conversions, translations, lower hosting ✅ Sale includes the codebase, app listing, merchant base, icon library, help center, demo store, and transition support
Asking Price
$84.8k
Multiples
2.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
At ~2.6x TTM profit ($33k), the price reflects a lean, high-margin asset: Built for Shopify, 4.8★, 90% margins, ~$310/mo costs and 83% organic installs. Churn has fallen from 11% to ~4.4%/mo since 2023; the revenue dip comes from slower new installs, not customer loss. A buyer has clear levers: restart App Store search ads, reprice legacy plans, push annual billing and move off Heroku. Transition support included.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$38.2k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$33.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.1k last month gross revenue
Last Months Profit
Total net profit last month.
$1.8k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$33.2k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% downwards Churn Rate
Company overview
Date Founded
January 2021
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
Tech Stack
  • Ruby
  • JavaScript
  • HTML
  • CSS
  • Liquid
Growth Opportunities
  • Increase digital marketing
  • Expand to new markets
  • Increase pricing
  • New product features
  • Improve conversion rates
  • Increase content marketing
  • Social media marketing
  • Focus on SEO
Competitors
  • Other apps in the Shopify App Store.
Key Assets
  • Intellectual property
  • Codebase
  • Marketing materials
  • Domain
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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