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Ecommerce Startup United States
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Enhancing Confidence and Attraction with High-Quality Pheromone Perfumes Tailored for Women

P&L Documents (1)
Asking Price
$2M
Multiples
3.6x profit 0.2x revenue
Annual Growth Rate
+1%
TTM Revenue
$9.2M
Profit
$554.8k
Last Month's Revenue
$348k
Profit
$67.2k

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United States

Enhancing Confidence and Attraction with High-Quality Pheromone Perfumes Tailored for Women

This e-commerce business specializes in high-quality pheromone perfumes designed for women in the USA. The company offers a unique product formula not available from competitors, providing a premium fragrance experience. Sourced from reliable suppliers in China and stored in the USA, the business benefits from strong supplier relationships that allow for low upfront costs and efficient order fulfillment. With a strong digital marketing strategy focused on Meta, TikTok, and Google, the business has successfully built a solid customer base, achieving over 100,000 orders to date. The business operates on a direct-to-consumer model through its website and TikTok shop, providing customers with a seamless shopping experience. The business is well-positioned for growth with opportunities in subscription models, influencer marketing, and expanded product lines, making it an attractive investment for scaling.
Asking Price
$2M
Multiples
3.6x profit 0.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price of $2M is based on the business's strong financial performance, generating over $9M in annual revenue with a solid profit margin. The brand operates with minimal upfront inventory costs, an established customer base of over 655k, and a proven marketing strategy, primarily through Meta and TikTok. With significant growth potential through subscriptions, product expansion, and new sales channels, this business offers substantial long-term value for an investor.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$9.2M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$554.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$348k last month gross revenue
Last Months Profit
Total net profit last month.
$67.2k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
4 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
March 2023
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
Tech Stack
  • Shopify
Growth Opportunities
  • Expand to new markets
  • New product features
  • Social media marketing
  • Focus on SEO
Competitors
  • VenomScent
  • Cupids
  • Allourafragrance
Key Assets
  • Social media accounts
  • Domains
  • Website files
  • Email address
  • Ad accounts
  • Email subscriber list
  • Brand assets (logos etc)
  • Supplier contracts
  • Trademarks/patents
  • Klarna account
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment

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