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SaaS Startup United States
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Backup and disaster recovery platform for MSPs and IT providers

P&L Documents (2)Supporting files (4)
Asking Price
$629.1k
Multiples
161.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+4%
TTM Revenue
$701k
Profit
$3.9k
Last Month's Revenue
$56.7k
Profit
$14.7k

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SaaS startup United States

Backup and disaster recovery platform for MSPs and IT providers

A B2B cloud backup and disaster recovery business serving IT service providers. The company runs the infrastructure, monitoring and support, and clients deliver the service to their own clients. Revenue is recurring subscriptions spread across a diverse customer base. Key Highlights ✅ Established, profitable-scale recurring revenue ✅ Diverse B2B customer base with low concentration ✅ Low monthly churn ✅ Channel-only model with long-term partner relationships ✅ Owned infrastructure plus cloud storage ✅ Lean team, with transition support available
Asking Price
$629.1k
Multiples
161.3x profit
The asking price divided by TTM net profit.
Learn more about multiples
0.9x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price is under 1x annual revenue for a business that's almost entirely recurring subscriptions, with low churn and a diverse partner base. It also includes owned infrastructure and storage hardware, established client relationships, and operational tooling a buyer would otherwise have to build. There's clear room to grow through pricing, newer managed services, and dedicated sales and marketing, which the business has never had.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $701k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $3.9k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $56.7k last month gross revenue
Last Months Profit
Total net profit last month.
 $14.7k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$697.8k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+4% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
October 2018
Team Size
Small (2-20)
Business Model
  • Subscription
  • Business-to-business (B2B)
Tech Stack
  • Stripe
  • CEPH
Licensed white-label backup engine, Ceph storage clusters, Proxmox virtualization, Backblaze B2 cloud object storage, custom PHP partner portal and provisioning, Stripe billing, OnePageCRM, Help Scout, QuickBooks Online, Slack.
Growth Opportunities
  • Social media marketing
  • Improve conversion rates
  • Increase content marketing
  • Expand to new markets
  • New product features
  • Hire a sales team
Competitors
  • Comet Backup
  • N-able
  • Cove Data Protection
  • Axcient
  • MSP360
  • Acronis Cyber Protect Cloud
  • Datto (Kaseya)
Key Assets
  • Brand
  • Customers
  • Website
  • Social media accounts
  • Marketing materials
  • Domain
  • Codebase
Acquisition details
Selling Reasoning
  • Business challenges
  • Health reasons
  • Lack of time
Financing
  • Bootstrapped

Seller details

Startup details

Data room

Connected metrics
Web and customer metrics with real-time accuracy.
Verified business
Business address and incorporation certificate verified (US entities only).

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