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Ecommerce Startup United States
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Innovative 4-in-1 color-adapting foundation transforming beauty routines

Supporting files (1)
Asking Price
$600k
Multiples
1.6x profit 0.2x revenue
Annual Growth Rate
+25%
TTM Revenue
$3.2M
Profit
$380.8k
Last Month's Revenue
$479k
Profit
$24.1k

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Ecommerce startup United States

Innovative 4-in-1 color-adapting foundation transforming beauty routines

Launched just 9 months ago, this cosmetic product is redefining convenience and personalization in the beauty industry. Designed for users who want a flawless, natural look without the complexity of matching shades, this 4-in-1 foundation automatically adjusts to individual skin tones. Its unique formula blends multiple benefits—coverage, hydration, and skin-type versatility—into a single product. Ideal for beauty enthusiasts who want to simplify their routine without sacrificing quality or performance, this foundation offers an effortless way to enhance natural beauty while minimizing the need for multiple products. ✅ 4-in-1 foundation that adapts to individual skin tones ✅ Eliminates the guesswork of shade matching ✅ Smooth, even finish suitable for various skin types ✅ Combines coverage, hydration, and natural glow ✅ Perfect for streamlining daily beauty routines ✅ Appeals to users who value convenience and performance ✅ Proven traction in a growing niche within the beauty market
Asking Price
$600k
Multiples
1.6x profit 0.2x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Based on industry standards and current valuation multiples, we set our asking price in line with market precedent transactions data. Also, we're considering that the seller will collaborate during a transition process and facilitate everything he can to help the buyer scale the brand to the next level.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $3.2M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $380.8k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $479k last month gross revenue
Last Months Profit
Total net profit last month.
 $24.1k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+25% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
250 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Company overview
Date Founded
October 2024
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
  • Dropshipping
  • Ecommerce
Tech Stack
  • Shopify
  • Meta Ads
Growth Opportunities
  • Social media marketing
  • Increase digital marketing
Competitors
  • Any other Cosmetic brands
Key Assets
  • Domain
  • Brand
  • Marketing materials
  • Website
Acquisition details
Selling Reasoning
  • Starting a new venture
  • Other
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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