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Ecommerce Startup United States
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Subscription dog supplement brand with established base & recurring revenue

P&L Documents (1)
Asking Price
$1.3M
Multiples
3.5x profit 1.7x revenue
Annual Growth Rate
+0%
TTM Revenue
$740k
Profit
$360k
Last Month's Revenue
$51k
Profit
$26k

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United States

Subscription dog supplement brand with established base & recurring revenue

An established DTC dog supplement subscription brand built around a premium daily supplement that drives the majority of revenue through strong repeat purchase behavior. The formula is backed by a completed clinical trial, creating a meaningful differentiator in a category where many competitors lack clinical validation. Currently operated as a cash-flow business with minimal marketing spend, the brand has inventory in place, infrastructure built, and clear upside for a buyer focused on paid acquisition, retention optimization, retail, Amazon, or international expansion. Key Highlights ✅ Established DTC dog supplement subscription brand ✅ Built around a premium daily supplement with strong repeat purchase behavior ✅ Backed by a completed clinical trial, creating a meaningful category differentiator ✅ Operated as a cash-flow business with minimal marketing spend ✅ Includes inventory, infrastructure, and operational systems already in place ✅ Offers growth opportunities through paid acquisition, retention, retail, Amazon, and international expansion
Asking Price
$1.3M
Multiples
3.5x profit 1.7x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Pricing reflects a premium to flat ecommerce comps, justified by: (1) subscription model with recurring revenue and loyal, established subscriber base; (2) premium hero SKU backed by a completed clinical trial - rare in the category; (3) consistent precedent multiples in pet supplement transactions; (4) inventory in place and DTC subscription infrastructure built, turn-key for a new operator with minimal integration risk.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$740k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$360k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$51k last month gross revenue
Last Months Profit
Total net profit last month.
$26k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
1 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
150000 Total Value of Inventory
Company overview
Date Founded
January 2020
Team Size
Small (2-20)
Business Model
  • Direct-to-consumers (DTC)
Tech Stack
  • Stripe
  • Shopify
Growth Opportunities
  • Social media marketing
  • Increase digital marketing
Competitors
  • Native Pet
  • Dog is Human
Key Assets
  • Inventory
  • Marketing materials
  • Social media accounts
  • Intellectual property
  • Trademarks
  • Customers
  • Website
  • Brand
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
Financing
  • Venture capital
Business previously raised $15M of venture capital funding
Verified business
Business address and incorporation certificate verified (US entities only).

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