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SaaS Startup United Kingdom
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AI coaching platform for fitness enthusiasts to enhance workout efficiency

P&L Documents (2)
Asking Price
$19.2k
Multiples
1.0x profit 4.4x revenue
Annual Growth Rate
+20%
TTM Revenue
$4.4k
Profit
$20k
Last Month's Revenue
$2.1k
Profit
$2k

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United Kingdom

AI coaching platform for fitness enthusiasts to enhance workout efficiency

This AI-powered fitness coaching platform is designed for workout enthusiasts who want to improve performance, prevent injury, and enjoy a more personalized, efficient fitness journey. The system delivers tailored workout plans, real-time form scoring, and posture correction using advanced computer vision. A voice-activated coach offers hands-free guidance, while integrated features like mood tracking, meditation, smart rest timers, and achievement tracking enhance overall wellness. Users can access free basic tracking tools, with premium plans unlocking deeper analytics and AI-driven coaching—all through a clear, straightforward pricing model. Key Highlights ✅ Tailored AI-generated workout plans ✅ Real-time posture analysis with computer vision ✅ Voice-activated, hands-free AI coach ✅ Nutrition advice and wellness support included ✅ Mood tracking and guided meditation features ✅ Smart rest timer and achievement tracking ✅ Free plan includes essential tracking tools ✅ Premium plans offer advanced analytics and personalized coaching ✅ Simple, transparent pricing structure
Asking Price
$19.2k
Multiples
1.0x profit 4.4x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Production-ready AI fitness platform (15+ features, local AI with zero marginal costs vs competitors' $30-50K/mo), 1,300+ exercises, social features. $43K+ dev cost, $96B market. Beta-ready in 30 days. Break-even at 200 users ($19/mo). Asset value $90K+. $22K = 49% discount, 24% of value, 6-12 month head start. Immediate revenue with proven economics.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$4.4k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$20k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$2.1k last month gross revenue
Last Months Profit
Total net profit last month.
$2k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$11k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+20% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% downwards Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
June 2025
Team Size
Just me (1)
Business Model
  • Subscription
  • Freemium
  • Multi-sided platform
Tech Stack
  • ASP.NET
  • React
  • NoSQL
  • HTML
  • Docker
  • Stripe
Growth Opportunities
  • Increase digital marketing
  • Hire a sales team
  • Social media marketing
  • Increase content marketing
  • Improve conversion rates
Competitors
  • Calm
Key Assets
  • Brand
  • Intellectual property
  • Domain
  • Copyright
  • Customers
  • Website
  • Codebase
  • Social media accounts
Acquisition details
Selling Reasoning
  • Lack of time
  • Starting a new venture
Financing
  • Loans

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