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SaaS Startup Germany
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Video testimonial platform for businesses that collects and displays customer proof

P&L Documents (1)Supporting files (1)
Asking Price
$13k
Multiples
1.9x revenue
Annual Growth Rate
+10%
TTM Revenue
$7k
Profit
$0
Last Month's Revenue
$600
Profit
$0

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SaaS startup Germany

Video testimonial platform for businesses that collects and displays customer proof

A video testimonial platform that helps businesses collect, manage, and display authentic customer feedback across their websites and marketing channels. The platform combines customizable testimonial forms, teleprompter support, transcription, subtitles, campaign management, and review imports with flexible display tools such as widgets, pop-ups, rich snippets, and a built-in video studio. It enables businesses to turn customer experiences into engaging social proof that strengthens credibility and supports conversion. Key Highlights ✅ Video testimonial platform for collecting and managing customer feedback ✅ Includes smart forms, interactive forms, and teleprompter support ✅ Provides automatic transcription, subtitles, and video editing tools ✅ Supports testimonial campaigns, contact management, and centralized dashboards ✅ Imports reviews from third-party platforms and existing sources ✅ Offers website widgets, pop-ups, rich snippets, and video studio features
Asking Price
$13k
Multiples
1.9x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The asking price reflects the value of a feature-complete SaaS platform with built-in video editing, review aggregation, campaign and CRM functionality, recurring revenue, organic customer acquisition, and low support requirements. It also reflects the significant replacement cost of the technology, integrations, content, and infrastructure, together with clear growth potential through pricing, conversion, email automation, and paid acquisition.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $7k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $600 last month gross revenue
Last Months Profit
Total net profit last month.
 $0 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$700 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+10% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
January 2021
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
It is a subscription-based B2B SaaS business generating recurring revenue from companies that use the platform to collect, manage, edit, and display video testimonials and customer reviews. The product follows a low-touch, self-service model with automated onboarding, extensive documentation, and minimal support requirements. Customer acquisition is currently 100% organic, while the main growth opportunities are conversion optimization, pricing improvements, email automation, paid acquisition, and feature-based upselling.
Tech Stack
  • Microsoft Azure
  • HTML
  • JavaScript
  • ASP.NET
  • CSS
  • React
  • Azure
Growth Opportunities
  • Social media marketing
  • Improve conversion rates
  • Hire a sales team
  • Increase digital marketing
Competitors
  • Testimonial.to
  • Senja.io
  • vocalvideo
Key Assets
  • Domain
  • Customers
  • Intellectual property
  • Website
  • Trade names
  • Codebase
Acquisition details
Selling Reasoning
  • Lack of time
  • Financial gain
Financing
  • Bootstrapped

Seller details

Startup details

Data room

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