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Marketplace Startup Bulgaria
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Fully developed digital infrastructure connecting Pet parents & verified Pet sitters (Airbnb model)

P&L Documents (1)Supporting files (13)
Asking Price
$388k
Multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+47%
TTM Revenue
$180k
Profit
$-20k
Last Month's Revenue
$8k
Profit
$-200

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Bulgaria

Fully developed digital infrastructure connecting Pet parents & verified Pet sitters (Airbnb model)

A multi-sided pet care marketplace launched in 2024 that connects pet owners with verified pet sitters for boarding, house sitting, dog walking, drop-in visits, and day care. The platform facilitates bookings and payments between both sides of the marketplace while monetizing transactions through commissions and activation fees. Customer support is handled through a call center, and the underlying infrastructure provides opportunities for geographic expansion or adaptation into a SaaS model. Key Highlights ✅ Approximately €155K ($180K) in reported TTM booking volume ✅ 10K registered users, including approximately 1,000 pet sitters ✅ 3,200 payment-ready users provide an established base for additional monetization ✅ Generates revenue through a 35% booking commission and activation fees ✅ Supports boarding, house sitting, dog walking, drop-in visits, and day care ✅ Registered trademark and portfolio of 20 owned domains across multiple geographic extensions
Asking Price
$388k
Multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Digital infrastructure with the potential for leadership in CEE-about 80% of the market is unexploited Hight scalability potential Stable growth booking volume 47% YoY Exelent KPI: CAC x client 8.86, CAC x booking 5.13, CAC payback(mo) 1 LTV/CAC 13.96 3200 payment-ready users Extremelly asset-light model - rapid margin growth when entering new countries. Proprietary tech platform Direct & Organic trafic 41% Higli efficient marketing > 4% Verified user base Trademark 69.1% of pet parents have confirmed a reservation after inquiry 1.6 average number of bookings per active pet parent High user satisfaction Infrastructure that grants the buyer immediate access to the market, users & data within a fragmented and growing sector. Large and stable growing market High fragmentation This business willn't be replaced by AI. A significant value lies not in the balance sheet but in intangible assets. Implementing a solid expansion strategy will lead to an immediate increase in revenue.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$180k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$-20k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$8k last month gross revenue
Last Months Profit
Total net profit last month.
$-200 last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$140k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+47% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
April 2024
Team Size
Small (2-20)
Business Model
  • Multi-sided platform
This is a fully developed custom online platform connecting pet parents with verified pet sitters (Airbnb model). It acts as a broker and charges a 35% commission from each booking and activation fee.
Tech Stack
  • Stripe
  • Symfony PhP
  • Active Campaign
  • Twillo
  • Zero Bounce
Growth Opportunities
  • Increase digital marketing
  • Expand to new markets
  • Focus on SEO
  • Increase content marketing
Competitors
  • petstay.bg
Key Assets
  • Domain
  • Trademarks
  • Website
  • Codebase
  • Social media accounts
  • Intellectual property
  • Customers
  • Trade names
  • Brand
  • Patents
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Partner or family needs
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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