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Marketplace Startup Bulgaria
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Fully developed digital infrastructure connecting Pet parents & verified Pet sitters (Airbnb model)

P&L Documents (2)Supporting files (12)
Asking Price
$328k
Multiples
6.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$50k
Profit
$-20k
Last Month's Revenue
$7.6k
Profit
$1.1k

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Bulgaria

Fully developed digital infrastructure connecting Pet parents & verified Pet sitters (Airbnb model)

A multi-sided pet care marketplace launched in 2024 that connects pet parents with verified pet sitters for boarding, house sitting, dog walking, drop-in visits, and day care. It connects both sides of the pet care ecosystem through a fully developed digital infrastructure, featuring numerous automated processes, integrated booking and payment capabilities. 10.000+ Users — An established community of Pet Parents & pet care customers and 1.000+ verified Pet Sitters — A substantial network of pet care providers supporting marketplace growth. The platform facilitates bookings and payments between both sides of the marketplace while monetizing transactions through commissions and activation fees. Users interact directly with each other. A call center provides support occasionally, when needed. The infrastructure is designed for geographic expansion or adaptation to the SaaS model for the CEE markets. It includes a registered European trademark and a portfolio of 20 owned domains with various geographic extensions. Key Highlights ✅ Ready-to-scale platform with growth 47% YoY and exellent 1-month CAC payback ✅ Booking volume: $180.000 (€157.500) in reported TTM is reached with advertising costs of €5.500 - only 3.5%. ✅ Revenue: $50.000 (€44.000) TTM (commissions and other fees) ✅ 3.300 payment-ready users provide an established base for additional monetization ✅ Revenue Optimization:Tripling or more the annual advertising investment to just €15.500 per year has the potential to significantly increase revenue and unlocking the platform’s substantial untapped capacity. With more than 1.000 pet sitters already on the platform and new sitters registering every day, the business is well positioned to convert increased marketing investment into higher booking volumes, stronger marketplace activity, and substantial 3 or more times revenue growth only in Bulgaria. ✅ Rapid geographic expansion: The platform is approximately 90% ready to enter the significantly larger and untapped Romanian market by replicating the existing market platform model. The company has not yet generated a profit as its funds are being invested in the development and upgrade of the proprietary platform.
Asking Price
$328k
Multiples
6.6x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Digital infrastructure with the potential for leadership in CEE where 80% of the market is unexploited Hight scalability potential Stable growth 47% YoY Access to 10.000+ user community Exelent KPI: CAC x client 8.86, CAC x booking 5.13, CAC payback(mo) 1 LTV/CAC 13.96 3300 payment-ready users Extremelly asset-light model - rapid margin growth when entering new countries Proprietary tech platform Direct & Organic trafic 41% Higli efficient marketing > 4% Verified user base 69% of pet parents have confirmed a reservation after inquiry 1.6 average number of bookings per active pet parent High user satisfaction Infrastructure that grants the buyer immediate access to the market, users & data within a fragmented and growing sector Large and stable growing market High fragmentation This business willn't be replaced by AI A significant value lies not in the balance sheet but in intangible assets. Implementing a good expansion strategy will lead to an immediate solid increase in revenue.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$50k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$-20k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$7.6k last month gross revenue
Last Months Profit
Total net profit last month.
$1.1k last month net profit
Customer metrics by
Customers
Total unique customers who have made a purchase.
< 10 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
3-5% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
April 2024
Team Size
Small (2-20)
Business Model
  • Multi-sided platform
This is a fully developed custom online platform connecting pet parents with verified pet sitters (Airbnb model). It acts as a broker and charges a 35% commission from each booking and activation fee.
Tech Stack
  • Stripe
  • Symfony PhP
  • Active Campaign
  • Twillo
  • Zero Bounce
Growth Opportunities
  • Increase digital marketing
  • Expand to new markets
  • Focus on SEO
  • Increase content marketing
Competitors
  • petstay.bg
Key Assets
  • Domain
  • Trademarks
  • Website
  • Codebase
  • Social media accounts
  • Intellectual property
  • Customers
  • Trade names
  • Brand
  • Patents
Acquisition details
Selling Reasoning
  • Lifestyle change
  • Partner or family needs
Financing
  • Bootstrapped
Connected metrics
Web and customer metrics with real-time accuracy.

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