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Content Startup United States
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Evergreen Home DIY Content Site — 468 Articles, 98%+ Profit Margin

P&L Documents (1)Supporting files (2)
Asking Price
$23k
Multiples
2.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+50%
TTM Revenue
$10.6k
Profit
$10.4k
Last Month's Revenue
$848
Profit
$831

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Content startup United States

Evergreen Home DIY Content Site — 468 Articles, 98%+ Profit Margin

This business is a Pinterest-first home décor content generating an average $940.99/month net profit at a 98.1% margin. Built on 468 published articles targeting low-competition room-based décor topics, the business earns almost entirely through Ezoic display advertising with under $20/month in operating expenses. US-focused audience (78%), mobile-first, with 4.2M+ Pinterest impressions and 362K active users in the last 6 months. Peak monthly profit reached $1,740 in November 2025. Untapped growth opportunities include SEO, affiliate marketing, email list development, and digital products. Includes domain, Ezoic account, Pinterest (1.1K followers), all published content, SOPs, Canva templates, and 30 days of post-sale seller support.
Asking Price
$23k
Multiples
2.2x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.2x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
$23,000 reflects an 18–24x multiple on $940.99/month average net profit over 11 months. The business runs at a 98.1% margin with under $20/month in expenses, requires roughly 7 hours/week to operate, and has multiple untapped revenue channels including SEO, affiliate, and digital products. Peak months exceeded $1,740/month, offering clear upside for a motivated buyer.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $10.6k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $10.4k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $848 last month gross revenue
Last Months Profit
Total net profit last month.
 $831 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
5,000+ Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$0 ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+50% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
0-1% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
July 2024
Team Size
Just me (1)
Business Model
  • content
  • display advertising
  • sponsored posts
  • Pinterest
  • home decor
  • Ezoic
  • evergreen content
Tech Stack
  • Wordpress
  • Ezoic
  • Cloudways
  • GeneratePress
  • NovaShare
  • Canva
  • ChatGPT
  • GoDaddy
Growth Opportunities
  • Focus on SEO
  • Increase content marketing
  • Social media marketing
SEO expansion into Google organic search, affiliate marketing integration, email list development, digital products (guides, printables, planners), scaled sponsored content and brand partnerships, expansion to Facebook, Instagram, and YouTube, outsourced content production to increase publishing velocity.
Competitors
  • The Crafty Hacks
  • DIY and Crafts
  • Crafty Diyers
  • Craftsy Hacks
  • House Beautiful
  • The Spruce
  • Country Living
  • Better Homes & Gardens
Key Assets
  • Domain
  • Ezoic display advertising account
  • Google Analytics access
  • Pinterest account (1.1K followers)
  • Facebook page
  • 468 published articles
  • content SOPs
  • keyword research data
  • Canva pin design templates
  • content prompt frameworks
  • GeneratePress theme license
  • NovaShare plugin key
  • business email addresses
  • 30-day post-sale email support
  • 3-year non-compete agreement
Acquisition details
Selling Reasoning
  • Starting a new venture
Expanding an offline product-based business and reallocating capital toward that growth. The decision is unrelated to business performance.
Financing
  • Bootstrapped

Seller details

Startup details

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