Free SaaS valuation
SaaS Startup United Kingdom
Information is unavailable

Early-Stage B2B Content Intelligence SaaS (~$5k ARR, Paying Customers, Clear Path to Scale)

P&L Documents (1)Supporting files (3)
Asking Price
$2k
Multiples
0.3x revenue
Annual Growth Rate
+25%
TTM Revenue
$7.3k
Profit
$0
Last Month's Revenue
$191
Profit
$0

Sign up to request access to this startup

Chat with the founder and access exclusive data unavailable to the public.

Learn more and join →
United Kingdom

Early-Stage B2B Content Intelligence SaaS (~$5k ARR, Paying Customers, Clear Path to Scale)

Update - Business closing on 30th April. This sale is now for the software only. Existing customers have been notified. Bootstrapped B2B SaaS generating ~$5k in ARR in 2025 from a small base of paying customers, focused on web content performance through user feedback, analytics, and AI-driven insights for marketing teams. The platform is fully built, operational, and in active use by enterprise and mid-market teams. The primary opportunity is scaling distribution and monetisation on top of an existing product with low marginal cost. Adding 5 customers at $150/month moves the business to ~$9k ARR and breakeven. At 20 customers, ARR reaches ~$36k with minimal incremental cost. Current growth has been limited primarily by time and focus rather than product or market constraints. Once embedded, the platform becomes part of a team’s content and reporting workflow, creating natural switching costs. Key highlights ✅ $5k TTM revenue from paying B2B customers (2025) ✅ Low operating costs ($300–$400/month) ✅ Used by enterprise and mid-market SaaS teams ✅ Break-even with +1–2 additional customers ✅ Well-suited for an independent operator, agency, or portfolio buyer For the right buyer, this represents an opportunity to take a validated product with real customers and turn it into a meaningful, profitable micro-SaaS business.
Asking Price
$2k
Multiples
0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The price reflects a conservative, risk-adjusted multiple on current recurring revenue, with most revenue coming from two long-standing corporate customers on annual contracts. It excludes future growth upside and rebuild cost, leaving clear return potential for a new owner. Low operating costs, no required ongoing development, and optional seller financing make this a good fit for an operator, agency, or portfolio buyer.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$7.3k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$191 last month gross revenue
Last Months Profit
Total net profit last month.
$0 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
< 10 Customers
Annual Recurring Revenue
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$5k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+25% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Web traffic by Google Analytics
Company overview
Date Founded
June 2023
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Freemium
  • Subscription
  • Services
Tech Stack
  • Java
  • OpenAI
  • Bubble
  • Python
  • Stripe
  • Cloudflare
Growth Opportunities
  • Increase content marketing
  • Increase digital marketing
  • Focus on SEO
  • Improve conversion rates
  • Social media marketing
The platform is currently under-marketed, creating several realistic growth levers for a new owner. The existing customer base defines a clear ICP in mid-market and enterprise SaaS marketing teams, making targeted outbound (LinkedIn and email) a practical way to acquire the next 3–5 customers and move the business to profitability. Partnerships with content, CRO, or RevOps agencies offer an additional distribution channel by bundling the product into audits, retainers, or performance reporting. This allows growth without building a dedicated sales team. The business has been independently reviewed by FundIQ and received a “Very Good” investability rating based on the problem, product quality, and business plan (report available), providing third-party validation of the opportunity.
Competitors
  • Pars.ly
  • GA4
  • Hotjar
  • Typeform
Key Assets
  • Codebase
  • Domain
  • Marketing materials
  • Customers
  • Brand
  • Social media accounts
  • Website
Acquisition details
Selling Reasoning
  • Lack of time
The business is being sold because the founder is focusing time and capital on a separate core business and does not have the capacity to actively grow this product.
Financing
  • Bootstrapped
The business is fully bootstrapped with no external capital or debt. Historical costs primarily reflect platform build investment rather than ongoing operating expenses. Current monthly running costs are low ($300–$500), and the business can reach profitability with modest investment in distribution rather than further product development.

Get more with Platinum

Unlock exclusive advantages for startup buyers.

Upgrade to Platinum   →
Unlock Private Data
Get access to private financials, pitch decks, data rooms, and more.

Direct Founder Access
Chat directly with the founder, ask questions, and negotiate terms.

Buyer Concierge
Join office hours to get personalized support during live sessions.
Learn more
Upgrade to Platinum to request access to this startupChat with the founder and access exclusive data unavailable to the public.
Upgrade to access