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Shopify App Startup United States
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Shopify apps for merchants to boost conversions and automate discounts.

P&L Documents (1)
Asking Price
$37.5k
Multiples
2.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+0%
TTM Revenue
$22k
Profit
$14.7k
Last Month's Revenue
$1.5k
Profit
$918

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United States

Shopify apps for merchants to boost conversions and automate discounts.

This business is a portfolio of four Shopify apps that help online stores increase sales with trust badges, guarantee icons, and automatic discount offers. The apps solve simple, high-impact problems for merchants and have built a strong reputation over 7 years on the Shopify App Store. The flagship app is rated 4.8 stars across 151 reviews and generates about 70% of total revenue. The portfolio serves roughly 4,800 live merchants, including 110+ Shopify Plus stores, with nearly all installs coming organically through the App Store. It produced $22K in revenue and $15K in net profit over the last 12 months, with a strong 69% margin. This is a low-overhead business with clear upside for an active operator or existing Shopify app studio. ✅ 100% organic acquisition with a long-standing App Store presence since 2017 ✅ 4,800 live users create a large built-in upsell opportunity, with only ~237 currently paying ✅ Clear growth paths through higher paid conversion, cross-selling across the 4 apps, and pricing updates ✅ Mature customer base with churn improved to ~8% per month ✅ Opportunity to reduce hosting costs and improve margins even further
Asking Price
$37.5k
Multiples
2.6x profit
The asking price divided by TTM net profit.
Learn more about multiples
1.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
The $38K asking price is 2.5x trailing 12-month net profit ($15.2K) and about 1.7x TTM revenue ($22K), which is below typical multiples for small Shopify apps and already accounts for the ~24% revenue decline.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$22k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$14.7k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.5k last month gross revenue
Last Months Profit
Total net profit last month.
$918 last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
101-250 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$18.9k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% downwards Churn Rate
Company overview
Date Founded
February 2017
Team Size
Just me (1)
Business Model
  • Business-to-business (B2B)
  • Subscription
Tech Stack
  • Ruby
  • JavaScript
  • HTML
  • Shopify
Growth Opportunities
  • Improve conversion rates
  • Increase pricing
  • Increase digital marketing
  • New product features
  • Expand to new markets
Competitors
  • Other apps on the Shopify App Store.
Key Assets
  • Website
  • Codebase
  • Customers
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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