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SaaS Startup United States
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AI powered enterprise LMS & LXP SaaS with recurring revenue!

Asking Price
$4.9M
Multiples
14.0x profit
The asking price divided by TTM net profit.
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3.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
+20%
TTM Revenue
$1.5M
Profit
$350k
Last Month's Revenue
$150k
Profit
$30k

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United States

AI powered enterprise LMS & LXP SaaS with recurring revenue!

I need to focus on my 2 other AI startups so I am selling this cash cow. I spend only 4-6 hours weekly on this startup since management is in place. Profitable SaaS with $1500,000 in TTM revenue and $350,000 in TTM profit that is an enterprise learning management system (LMS) company with 70+ enterprise clients. Most of the revenue is recurring. The client usually stay with us for 3+ years since the solution is very sticky and great support. Sales is done in the USA but all operations are done in India. The India team is not outsourced but employees. ✅ $1500,000 in TTM revenue ✅ $350,000 in TTM profit ✅ $150,000 in revenue last month ✅ $30,000 in profit last month ✅ Competitors: Docebo, Accord, Learn Upon, Absorb
Asking Price
$4.9M
Multiples
14.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
3.3x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
- Enterprise features that allow it to close $100k+ deal sizes by going upmarket, with right sales team, it can reach $10MM ARR in few years - Feature-rich product with all compliances SOC2, ISO, GDPR, HIPAA - Sales is done in the US and operations from India (not outsourced, own subsidiary in India), this saves Millions in cost with more availability of potential resources - Long term clients with very sticky solution - SEO optimized website with 1500+ pages, ranking on 1st page of Google for many relevant keywords, get 100s of leads from online channel - Well established team Some of the AI features which are still in beta are not included in this valuation since they do not have any revenue yet. We can discuss pricing about those features separately.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$1.5M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$350k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$150k last month gross revenue
Last Months Profit
Total net profit last month.
$30k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
10-50 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$1.2M ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+20% Annual Growth Rate
Web traffic by Google Analytics
Company overview
Date Founded
June 2016
Team Size
Medium (21-100)
Business Model
Pay per user annually upfront. Product features include: - Enterprise reporting - Learning path - Mini authoring tool - Generative AI course creation feature - Rules engine - Ecommerce for external training - Multi-tenant - Support for multiple languages - Mobile App - LXP - Web services API - Integrations with HRMS, CRM etc
Tech Stack
AWS, PHP, MySQL, Linux (LAMP stack)
Growth Opportunities
  • Improve conversion rates
  • Expand to new markets
  • Increase pricing
  • Hire a B2B sales team
With right sales team focusing on big deals, this company can easily go to $10MM run rate in few years. Its scalable business with easily scalable team in India to support the sales team and clients. There are many deals with $50k+ ARR and some over $100k ARR, this shows the enterprise readiness of the product and support team. With right sales leader, this company can easily go to $10MM revenue in few years, the foundation is there. The digital marketing team has built 1500+ pages of content, many videos, social media presence etc so it get 100s of leads per month through organic traffic. The google analytics account shown on this site is just one of the many accounts.
Competitors
  • Docebo
  • Accord
  • Learn Upon
  • Absorb
  • Talent LMS
Key Assets
  • Brand
  • Website
  • Mobile application
  • Customers
  • Marketing materials
  • Domain
  • Social media accounts
  • Codebase
  • Intellectual property
  • Trademarks
  • Other
  • Codebase and IP
  • 100s of organic leads from seo
  • linkedin presence
  • CRM database with almost all the L&D people around the world
Acquisition details
Selling Reasoning
Personal reasons, the company is profitable and debt free. No litigations and single owner.
Financing
Bootstrapped. This is part of the reason growth has been slow. But now the foundation is there to grow faster with someone having less pressure of cash.

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