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Ecommerce Startup United States
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Provides effective, non-invasive neck pain relief through a proven wellness-focused solution.

P&L Documents (1)
Asking Price
$4.3M
Multiples
2.5x profit 0.3x revenue
Annual Growth Rate
+1%
TTM Revenue
$12.5M
Profit
$1.7M
Last Month's Revenue
$1.4M
Profit
$265.2k

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United States

Provides effective, non-invasive neck pain relief through a proven wellness-focused solution.

This fast-growing DTC wellness brand operates in the natural pain-relief category, offering a portfolio of non-invasive products designed to help consumers manage neck, back, and posture-related discomfort from home. Built on Shopify and serving customers primarily across the US, CA, UK, the business combines strong unit economics, efficient global fulfillment, and a highly scalable paid-acquisition engine. Driven by Meta advertising, supported by Google Ads and retention marketing, the business has achieved significant growth while maintaining attractive margins. A lean contractor-based operating structure, supplier-managed logistics, and a growing customer database create a highly transferable platform for future expansion. Key Highlights ✅ $12.46M TTM revenue; $1.71M TTM profit ✅ 120,000+ customers supported by a 212K-email database ✅ 70% gross margin with 14% adjusted EBITDA margin ✅ 16 active SKUs led by a proven flagship wellness product ✅ Multiple Proven Growth Levers
Asking Price
$4.3M
Multiples
2.5x profit 0.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With $12.46M in TTM revenue and $1.71M in adjusted EBITDA, the $4.3M asking price reflects a 2.51x EBITDA multiple. This valuation sits within market norms for profitable, fast-growing DTC brands of this scale, supported by 70% gross margins, +319% YoY revenue growth, a 212K-subscriber email database, established acquisition systems, and clear expansion opportunities across Amazon, subscriptions, product extensions, and additional marketing channels.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$12.5M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$1.7M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.4M last month gross revenue
Last Months Profit
Total net profit last month.
$265.2k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
16 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
September 2023
Team Size
Small (2-20)
Business Model
  • Ecommerce
  • Direct-to-consumers (DTC)
  • Dropshipping
Tech Stack
  • Shopify
Growth Opportunities
  • New product features
  • Expand to new markets
  • Social media marketing
Competitors
  • hugterra.com
  • callixe.com
  • https://dreamersgb.com
Key Assets
  • Social media accounts
  • Domains
  • Website files
  • Email address
  • Ad accounts
  • Email subscriber list
  • Brand assets (logos etc)
  • Supplier contracts
  • Trademarks/patents
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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