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Ecommerce Startup Italy
Information is unavailable

Shopify novelty-wand brand with refill products, sales history and operating materials

P&L Documents (1)Supporting files (4)
Asking Price
$25k
Multiples
0.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Annual Growth Rate
-62%
TTM Revenue
$36.1k
Profit
$0
Last Month's Revenue
$1.5k
Profit
$0

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Italy

Shopify novelty-wand brand with refill products, sales history and operating materials

Net profit is unavailable/unverified. The USD 0 profit fields are required platform placeholders, not actual zero profit, break-even results, or reconciled accounts. No earnings multiple or investment return can be established from these values. An established Shopify storefront built around visually demonstrable novelty magic wands and consumable flash-paper refills. The business offers an existing product catalogue, brand presentation and operating materials for an ecommerce operator interested in gifting, fantasy-themed products and product-led video creative. THE BUSINESS Run by one owner using a dropshipping model with suppliers in China. The catalogue includes fire-shooting novelty wands and refill products. Bundles, refill follow-ups and improved customer service are potential development opportunities, not guaranteed growth. USD 0 means no inventory is included in the proposed asset sale; it is not a verified valuation of all stock. DATED SALES — UPDATED 7 NOVEMBER 2026 Shopify net sales for November 2025–October 2026: USD 36,132.20, with 521 orders. October 2026: USD 1,542.17, with 20 orders. The preceding 12 months, November 2024–October 2025, generated USD 94,923.59: current trailing sales are down approximately 61.9%. Historical periods are not forecasts. Earlier October 2025–September 2026 net sales were USD 34,963.54. SELLER-REPORTED UNIT ECONOMICS The owner reports selling prices of approximately 3 times supplier product cost and estimates advertising at 25% of sales. Illustratively, per USD 100 of sales: about USD 33.33 product cost leaves USD 66.67 before advertising; subtracting USD 25 advertising leaves USD 41.67 before all remaining costs. These are owner estimates, not reconciled financial results or verified net profit. Shipping inclusion in supplier product cost is unconfirmed; payment fees, Shopify/apps, refunds, chargebacks, taxes and other costs still need reconciliation. Net profit is not disclosed or verified. PROPOSED ASSET SALE The intended scope is the storefront, domain and agreed transferable brand/digital assets and operating materials, subject to a written asset schedule and transfer eligibility. No automatic transfer of third-party accounts, licences, customer data or a legal entity is promised. Inventory value and transferable rights require verification. Existing unfulfilled orders and customer-support cases must be addressed in the handover responsibilities. DUE DILIGENCE AND NEXT STEP Dated Shopify records and operating materials are available for review. Historical P&L estimates, prior profit figures and profit multiples must not be treated as verified; this clarification supersedes conflicting claims in earlier materials. Review supplier continuity, product safety/IP, payment-processor conditions and the complete cost base before agreeing terms. Send your initial questions, acquisition criteria and proposed timeline through Acquire. The seller prefers written discussion. Public asking price: USD 25,000, subject to due diligence and mutually agreed terms.
Asking Price
$25k
Multiples
0.7x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
USD 25,000 is the asking price for an existing Shopify storefront, domain and agreed transferable brand/digital assets and operating materials. Shopify net sales were USD 36,132.20 for November 2025–October 2026; October 2026 net sales were USD 1,542.17. Trailing sales declined approximately 61.9% versus the preceding 12 months. The price is an asset-sale proposal, not a verified earnings valuation. Seller-reported 3x product pricing and 25% advertising imply an illustrative 41.7% remainder before all other costs; they do not establish net profit. Historical profit figures and earnings multiples should not be relied on. Scope, current order/support obligations, costs, rights and transfer eligibility require due diligence and written agreement.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$36.1k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$0 last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1.5k last month gross revenue
Last Months Profit
Total net profit last month.
$0 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
China
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
-62% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
1,000-5,000 Customers
Number of SKUs
The number of product variations you sell.
7 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
July 2024
Team Size
Just me (1)
Business Model
  • Dropshipping
Tech Stack
  • Shopify
Growth Opportunities
  • Increase pricing
  • Increase digital marketing
  • Expand to new markets
Competitors
  • Incendio Wand
Key Assets
  • Domain
  • Marketing materials
  • Brand
  • Customers
  • Trade names
  • Website
  • Social media accounts
Acquisition details
Selling Reasoning
  • Lifestyle change
Financing
  • Loans

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