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Shopify App Startup United States
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Shopify product customizer for merchants to let customers design unique items

P&L Documents (1)
Asking Price
$184.7k
Multiples
3.0x profit
The asking price divided by TTM net profit.
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2.0x revenue
The asking price divided by TTM gross revenue.
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Annual Growth Rate
+0%
TTM Revenue
$93.9k
Profit
$61k
Last Month's Revenue
$6.5k
Profit
$4k

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United States

Shopify product customizer for merchants to let customers design unique items

This is a proven Shopify app that helps merchants sell personalized products by letting shoppers design items before checkout. Buyers can add text, upload images, see live previews, and customize multiple sides, making it a strong fit for print-on-demand, apparel, gifts, and engraving stores. The business has been operating since 2014 with strong customer trust, 350+ paying merchants, 2,600+ active installs, and $1M+ in lifetime revenue. It generates about $92k in TTM revenue and ~$61k in TTM profit with lean costs, low refunds, and mostly organic growth, making it a stable and efficient asset for a buyer. ✅ Serves a large, proven ecommerce need: product personalization ✅ 4.4★ rating with 100+ reviews and strong merchant trust ✅ ~99% organic acquisition keeps customer acquisition costs low ✅ Lean operation with a small team and low monthly overhead ✅ Clear upside through pricing updates, App Store ads, SEO/ASO, and new AI features ✅ Sale includes the app, codebase, domain, site, knowledge base, customer base, and transition support
Asking Price
$184.7k
Multiples
3.0x profit
The asking price divided by TTM net profit.
Learn more about multiples
2.0x revenue
The asking price divided by TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
At ~3x TTM profit ($61k), the price reflects a durable, cash-efficient asset: 12+ years on Shopify, Built for Shopify status, 67% margins and ~99% organic acquisition. Churn has held steady at ~8-9%/mo for two years; the 2026 dip came from slower new-customer acquisition, not product issues. Paid App Store ads are virtually untapped, and legacy plans can be repriced, giving a buyer clear levers to restore growth. Experienced team and transition support included.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$93.9k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$61k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$6.5k last month gross revenue
Last Months Profit
Total net profit last month.
$4k last month net profit
Customer metrics
Customers
Total unique customers who have made a purchase.
251-500 Customers
ARR
The total recurring revenue over the last full month, annualized (MRR × 12). Excludes one-time fees and variable usage revenue.
$80k ARR
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+0% Annual Growth Rate
Churn Rate
The percentage of paying customers lost over the last 12 months.
5-10% stable Churn Rate
Company overview
Date Founded
June 2014
Team Size
Small (2-20)
Business Model
  • Business-to-business (B2B)
  • Subscription
  • Freemium
Tech Stack
  • PHP
  • JavaScript
  • CSS
  • Smarty
Growth Opportunities
  • Expand to new markets
  • New product features
  • Improve conversion rates
  • Increase content marketing
  • Focus on SEO
  • Increase digital marketing
  • Increase pricing
Competitors
  • Other apps in the Shopify App Store.
Key Assets
  • Codebase
  • Marketing materials
  • Intellectual property
  • Website
  • Domain
Acquisition details
Selling Reasoning
  • Lack of time
Financing
  • Bootstrapped

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