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Ecommerce Startup United States
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17yr Evergreen Thai Massage Course Business — Generating $2,504/mo Net Profit

P&L Documents (1)Supporting files (2)
Asking Price
$88k
Multiples
3.8x profit 2.3x revenue
Annual Growth Rate
+26%
TTM Revenue
$38.8k
Profit
$23.2k
Last Month's Revenue
$2.1k
Profit
$1.8k

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Ecommerce startup United States

17yr Evergreen Thai Massage Course Business — Generating $2,504/mo Net Profit

This business is a 17-year-old online education business selling 20 self-paced Thai massage training courses to massage therapists, yoga teachers, physical therapists, chiropractors, and other bodywork practitioners. Revenue comes exclusively from one-time course purchases at an average order value of $159.97, with a 60% repeat-purchase rate. The business offers a Florida-approved continuing education (CE) credit path for US students plus an international certificate track, backed by a 15-year-old community forum and a 5,623-subscriber email list. The current owner spends just 3 hours/week on operations, using AI-assisted content production for scripts and articles. Growth opportunities include an underused email list, an untested high-ticket offer, and expansion of CE-accreditation into new states. Includes a 3-year non-compete and 2 months of post-sale support.
Asking Price
$88k
Multiples
3.8x profit 2.3x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
Valued using a 25x-31x multiple on the trailing 6-month average net profit of $2,567/month, supported by a stable 89-92% historical net margin (2019-2024) and renewed revenue growth of +25.7% (H1 2026 vs H1 2025).
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
 $38.8k last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
 $23.2k last 12 months net profit
Last Months Revenue
Total gross revenue last month.
 $2.1k last month gross revenue
Last Months Profit
Total net profit last month.
 $1.8k last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
United States
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+26% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
20 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
0 Total Value of Inventory
Web traffic by Google Analytics
Company overview
Date Founded
January 2009
Team Size
Small (2-20)
Business Model
  • online courses
  • digital education
  • one-time purchases
  • self-paced learning
  • continuing education credits
  • evergreen content
  • info product
The business sells 20 self-paced Thai massage training video courses through one-time purchases (no subscriptions), delivered via Kartra. Roughly 60% of customers purchase more than once, and select courses carry checkout upsells.
Tech Stack
  • Stripe
  • Kartra
  • Thrivethemes
  • Convertri
  • Vimeo
  • Opus.pro
  • WordPress (Simple:Press forum plugin)
  • Siteground
  • PayPal
  • Google Ads Manager
Growth Opportunities
  • Increase digital marketing
  • Increase content marketing
The email list (5,623 subscribers) is used only for occasional discount campaigns and could be leveraged more heavily. A $2k high-ticket offer showed early promise before being paused by choice. CE-accreditation is currently Florida-approved only, leaving other states untapped, and years of unused Kartra transactional data could support cohort/retention analysis.
Competitors
  • Coursera
  • Udemy
  • In-person Thai massage training
Key Assets
  • Domain names
  • student forum
  • email list
  • Google Ads Manager account
  • social media accounts (LinkedIn
  • Twitter/X
  • Facebook
  • YouTube)
  • certificate delivery templates and SOPs
  • Kartra transactional data (since 2019)
  • Claude prompt library
  • 2 months post-sale support
  • 3-year non-compete
Acquisition details
Selling Reasoning
  • Starting a new venture
The current owner is reinvesting proceeds into a larger business that better fits her long-term direction.
Financing
  • Crowdfunding
  • Bootstrapped

Seller details

Startup details

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