Education Marketplace and Community for Creators

Amateur Creators (Demand) 1. Members sign up and buy a yearly plan with credits they can use to enroll in courses. Starting at $150 per year up to $500 per year 2. They are retained by hosted Events both lectured-based and participation-based, Discussions, New Courses, and Job Postings Expert Creators (Supply) 1. They are given a rev-share on enrollments in their courses. The business makes anywhere from 10% to 50% margin in rev-share. Experts are invite-only at this time. 2. If their courses perform well (we work with them on revisions), they can offer workshops for more direct payments from Demand. We currently take no revenue other than covering processing fees. In-house Studio 1. Half of our revenue comes from using our own members as a roster for casting and production. It gives Amateurs who have been with us the opportunity to earn back what they've spent with us. We take a 10% cut on all productions currently.

React, Rails, Heroku, Postgres

This business has only been around for 11 months and is run by two people - a technical cofounder and an entertainment industry veteran. Marketing Opportunities: We have done very little marketing. We have not optimized SEO, have not tried social other than creating a Twitter account, and have done no paid ads. We have not tried to use the following of some of our Expert Creators. We are exploring partnerships in the next 3 months with various competitions and conferences. Our largest source of inbound (about 90%) comes from a collab platform, which is owned entirely by the technical cofounder. Other inbound comes from word of mouth (about 10%). Conversion Rates: We have not tested pricing other than keeping it low enough that we try to fill each course that we offer. Market Expansion: 90% of our courses are voice acting related currently (anime characters, audiobooks, youtube videos, dubbing, etc). We have expanded into audio engineering to prove that we could and are looking to move into comic illustration next. Natural adjacent markets are writing, speaking, music, acting, video production. Company Facts: New creators face two problems: 1. The creator market is saturated with 'edutainment', not education. 2. Traditional education routes are expensive and often out of touch. Creator experts face problems as well: 1. They are too busy to build a following except non-qualified leads (fans). 2. They are not trained to educate. 3. They are unsure of their legacy once their fame has passed, so they want to boost their brand in other ways.

There are two cofounders. The technical cofounder is a 'serial entrepreneur' and has too much on his plate at the moment with this other companies. He runs the technical product/engineering, marketing, analytics, support, and operations. The non-technical cofounder is the industry expert. He eats, sleeps, and works in the creative industry for the last 15 years. He may be interested in staying onboard given the right buyer, or potentially retain some ownership, lowering purchase costs. He runs the quality of the education, the in-house studio, and partnerships.