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Ecommerce Startup Germany
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Providing high-quality, organic, and replenishable products through Amazon's trusted platform

Asking Price
$13M
Multiples
5.0x profit 0.5x revenue
Annual Growth Rate
+1%
TTM Revenue
$24.2M
Profit
$2.6M
Last Month's Revenue
$1
Profit
$1

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Germany

Providing high-quality, organic, and replenishable products through Amazon's trusted platform

This well-established Amazon-native portfolio operates across multiple European marketplaces, offering a range of high-demand consumer products in natural foods, pet nutrition, and baking. The portfolio has grown organically, with a data-driven approach to product selection, strong customer reviews, and effective advertising strategies. With over 25 years of e-commerce experience, the founders have built a robust, self-sustaining business that operates with minimal day-to-day involvement from them. The portfolio is highly scalable, with clear growth opportunities in geographic expansion, multi-channel distribution, and direct-to-consumer sales. Key Highlights: ✅ $24.2M TTM revenue; $2.6M TTM EBITDA ✅ 13-person lean team with well-defined processes ✅ Strong organic growth and market positioning ✅ Solid profitability with strong margins ✅ Growth opportunities in new regions and channels ✅ Founders committed to smooth transition for new owners
Asking Price
$13M
Multiples
5.0x profit 0.5x revenue
The asking price divided by TTM net profit and TTM gross revenue.
Learn more about multiples
Asking Price Reasoning
With TTM revenue of $24.2M and EBITDA of $2.6M (EBITDA margin ~11%), the asking price of $13M is based on an EBITDA multiple of approximately 5x, which is in line with industry standards for established Amazon-native consumer brands. The business has a strong track record of organic growth, a diversified portfolio, and significant potential for further expansion across multiple channels and markets. The asking price reflects its proven profitability and scalable growth opportunities.
Recent performance
TTM Revenue
Trailing twelve month (TTM) gross revenue.
$24.2M last 12 months gross revenue
TTM Profit
Trailing twelve month (TTM) net profit.
$2.6M last 12 months net profit
Last Months Revenue
Total gross revenue last month.
$1 last month gross revenue
Last Months Profit
Total net profit last month.
$1 last month net profit
Customer metrics
Product Manufactured
The country where the product is manufactured.
Germany
Annual Growth Rate
The percentage change in revenue over the last 12 months compared to the previous 12 months.
+1% Annual Growth Rate
Customers
Total unique customers who have made a purchase.
5,000+ Customers
Number of SKUs
The number of product variations you sell.
1 SKUs
Total Value of Inventory
The combined retail value of all ready to sell inventory on hand.
1 Total Value of Inventory
Company overview
Date Founded
January 2020
Team Size
Small (2-20)
Business Model
  • Ecommerce
Tech Stack
  • Amazon Seller Central
Growth Opportunities
  • Expand to new markets
  • Increase digital marketing
  • New product features
  • Social media marketing
Competitors
  • N/A
Key Assets
  • Intellectual property
  • Social media accounts
  • Amazon seller accounts
  • brand assets
  • Full inventory including existing stock and future replenishment
  • Supplier relationships and long-term contracts
  • SOPs and reporting systems
  • email subscribers
  • automated retention flows
Acquisition details
Selling Reasoning
  • Starting a new venture
Financing
  • Angel investment
Verified business
Business address and incorporation certificate verified (US entities only).

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